Bethard exits UK online gambling market

18 Jun 2020

bethard-uk-exitBethard Group Limited has announced that it will cease its operations in the UK gambling market as of July 6, 2020. The Malta-based operator informed its players that reside in the United Kingdom that Bethard, its leading betting brand, will no longer accept bets or other transactions following the July 6 deadline.

Nevertheless, its UK players will be able to withdraw their funds and clear their accounts until August 10, 2020. Bethard is terminating its UK presence in order to be in line with UKGC’s licensing provisions. Furthermore, Bethard Group has conducted a strategic review recently and its management decided to focus only on the company’s so-called profitable markets. It appears that the British market is no longer among them.

It is worth noting though, that Bethard managed to secure its UKGC gambling license back in 2018, as part of the operator’s multi-market expansion plan. More specifically, its target was to become active in the United Kingdom, Denmark and Ireland, since it already was and remains a leading bookmaker in its home market of Sweden.

In its exit statement, the firm’s management has decided not to reveal any specific reasons for its imminent departure from the UK and it only stated that it has meticulously assessed all its marketplace options.

It is also worth mentioning that the UK online gambling tax hike, along with the significant regulatory and compliance changes that took place during the course of 2019/2020; have forced several licensed operators, like Betclic, ComeOn and Royal Panda, to exit the market.

Bethard management stated that the sportsbook will keep on operating successfully on all the other established markets, namely Sweden, Spain, Malta, Ireland and Denmark.

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Bethard.com has been around since 2014 and their improvement is vast, year by year. They have invested in entering top regulated markets and while they began having licenses in Curacao and Malta, a few years later they managed to get licensed in the UK and in 4 core EU markets. The fact that the sportsbook platform is courtesy of SBTech, gives them extra points. Product-wise there are some no's, as the low odds on secondary and special bets. I expect Neteller and Skrill payments to be back soon and also to add the QuickBet feature, but there are also many more positives to get a hold on. I enjoyed the Bethard's odds, which are high on the best leagues, both on pre-match and Live events. They even are better than the Bet365 ones. The Customer Support agents' answers were immediate and all legit. Additionally, all the aspects of the mobile offering are what are expected to be since both the mobile site and apps were light, quick and easy on the eye. Bethard, is a brand marching towards the top and definitely worths your time.

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