EGBA publishes pan-European code for responsible online gambling advertising

29 Apr 2020

egbaThe European Gaming & Betting Association (EGBA) has released the first pan-European Code of Conduct for responsible advertising of online gambling, which is particularly aimed at protecting minors.

The ‘Code of Conduct on Responsible Advertising for Online Gambling’ will introduce new standards for advertising gambling-related content across all the media platforms, with special measures intended for social media. Furthermore, the Code will complement and strengthen legal and self-regulatory frameworks that are already in place.

It is also worth noting that the Code includes special measures regarding what online gambling advertising should and should not look like. More specifically, these are focused upon the protection of children with no ads during TV broadcasts or sponsoring which is aimed at them. Moreover, age verification gambling brand social media profiles will be introduced soon, in order to make sure that minors do not have access.

Maarten Haijer, the General Secretary of EGBA, stated that advertising is an important way of informing players about which gambling sites are regulated and which black-market sites they should avoid. Nonetheless, he argued that advertising should be responsible and protect players, especially minors.

It is worth mentioning that the UK Betting and Gaming Council has also announced an action plan only a month ago regarding the protection of those at risk from gambling harms. A year earlier, more specifically in May 2019, the American Gaming Association also published its Responsible Marketing Code for Sports Wagering.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

Kaizen Gaming’s online bookmaker Betano has finalised a deal with the Romanian Football Federation, which allows it to become the naming partner...

Read more »

The online sportsbook Vbet has extended the partnership with AS Monaco for three more years until 2025. The deal, which began in 2020, will allow the ...

Read more »

The Ministry of Culture and Gender Equality in Norway has begun consultations to introduce a new Gambling Act to replace the Lottery Act, the Totaliza...

Read more »

The online gaming giant Entain, the owner of brands like Interwetten, has won the Advanced Safer Gambling Standard award by GamCare for providing play...

Read more »

One of the pioneers of online betting, Interwetten, has signed a new regional long-term sponsorship deal with English football giants Liverpool FC. Fa...

Read more »

The global online sportsbook 1xBet recently paid out some big winnings. A bettor from Yaounde, Cameroon, signed up with the bookie and placed a 12 eve...

Read more »

The international online sportsbook NetBet has added Apple Pay as a payment option for French players giving locals another top-notch method for depos...

Read more »

The online gambling operator Kindred Group, which incorporates several brands like Unibet, has announced that it will further contribute to the mental...

Read more »

The Treasury of Kenya has published the 2022 Finance Bill, which re-introduces the controversial 20% tax rate on wagering stakes. Despite the protests...

Read more »

The international gaming operator Vbet has joined the International Betting Integrity Association (IBIA), adding to the platform’s global integr...

Read more »

LATEST BOOKMAKER PROMOTIONS