Ladbrokes established partnership with TopBetta

5 Dec 2016

LadbrokeThe TopBetta Holdings the past few days came to an agreement with Ladbrokes Australia, according to which will see the second mentioned company replacing its existing tote products for TopBetta’s The Global Tote system. By this way the Australian operator will be enabled to participate in international betting pools for greyhound and horseracing fixtures. Everything leads to the lunching of the new product at 2017 and until then Ladbroke’s Australian department will complete, through TopBetta’s help of course, the new platform’s creation.

TopBetta is licensed as a B2B wagering service and their Global Tote has been approved by the following racing operators: Racing NSW, Greyhound Racing Victoria, Racing Queensland, Racing Victoria and Canberra Racing. The Ladbrokes Australia CEO, Dean Shannon, commented on the partnership with TopBetta: “We are always looking for an edge and ways to value add through better products and services to our customers. The Global Tote is a solid initiative with significant upside for operators as well as delivering more choices to clients seeking the best odds. We look forward to kicking off as soon as possible.”. It should be mentioned that TopBetta governance is already looking for new partners, in order to upgrade and to strengthen their pool service in 2017.

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