LeoVegas overturns its Swedish license limit

8 Nov 2019

LeoVegas has restored its five-year Swedish gambling license, since it managed to win its appeal against the country’s gaming regulator Spelinspektionen.

The administration of the Stockholm-based bookmaker, had challenged the decision taken by Spelinspektionen to decrease its Swedish license to a two-year period due to some UK advertising violations that it committed.

As a matter of fact, LeoVegas administration filed a formal challenge with the Administrative Court of Linkoping in order to dispute Spelinspektionen’s aforementioned decision. They actually stated that foreign regulatory inconsistencies should have no influence on an operator's domestic license conditions.

In addition to that, they pointed out that their UK marketing inconsistencies dated back to 2016; nonetheless, made it clear that they had put into practice all UK Gambling Commission’s (UKGC) demands and fulfilled their licensee obligations for the UK market.

Vala Karimi, General Counsel of LeoVegas, mentioned that a fully regulated market has more advanced requirements when it comes to responsible gambling with a strong player protection focus. She added that in LeoVegas they welcomed the regulation even before it was officially introduced and that they see the court’s decision as extremely positive, since it gives them the freedom to keep on focusing on compliance.

In its latest update, the operator’s administration highlighted its dedication to responsible gaming as a Swedish licensee, as they company has launched a separate business unit called LeoSafePlay aiming to promote safer gambling in an innovative way.

Gustaf Hagman, Group CEO of LeoVegas, commented regarding the latest developments that the extended license gives them the much-needed peace of mind to keep on operating and evolving in the Swedish market and constitutes a proof of professionalism and regulatory compliance from their side.

Why choose LeoVegas Sports

The best mobile bookie 2019
  • High average payout of 95% +
  • Best odds guaranteed on UK & Irish horse races
  • Live streaming feature
  • Sportsbook platform from Kambi
  • Quick mobile site and apps
  • Lots of special bets
  • Brentford FC and Norwich FC sponsor
  • 24/7 customer support
Click to Bet
Up to $100 Extra Profit
BOOK SPY
BOOK SPY BONUS REVIEW

LeoVegas Sport is slightly new in the sportsbook industry, but they already knew that they had to follow the steps of their successful casino heritage. They mainly target the Nordic, UK and German markets, but I would like to see them broaden their reach even more. The bookie's impressive improvement is shown through the doubling of its depositors within a 12month time frame, reaching 200.000 active customers. The odds, especially in Premier League, can be compared to Bet365's and as it was expected, the mobile services are their powerhouse, while Kambi's presence as the creator of the platform guarantees stability. LeoVegas will have to add more payment methods to be more flexible and speed up the slow withdrawal process. Although they have to work more on the live betting part, they are a book that's definitely a keeper.

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

Online sports betting operator 22Bet has reached an agreement with French Ligue 1 champions Paris Saint-Germain. The two-year deal, ending 2022, will ...

Read more »

The South African National Gambling Board has issued a statement this week concerning the legality of online gambling. There have recently been some r...

Read more »

Betting operator 888sport announced that it has signed a sports betting partnership agreement with the National Football League (NFL) in the United Ki...

Read more »

British GVC Holdings PLC is launching an investment program to support grassroots sports in the UK. It will be helping the lower tiers of English foot...

Read more »

Dominic Beier has stepped down from his position as Interwetten Sports’ Speaker of the Board. The 29-year-old had joined the company in 2018, replacin...

Read more »

BGC, the UK’s Betting and Gaming Council, has announced the implementation of a new set of measures in order to prevent underage audiences from being ...

Read more »

Online sportsbook and casino operator Vbet will be sponsoring French Ligue 1 powerhouse AS Monaco. The deal includes seasons 2020-2021 (which just sta...

Read more »

UK-based bookmaker Betfred has announced the extension of its World Snooker Championship sponsorship until 2022. It is considered the biggest snooker ...

Read more »

European sports betting firm Melbet is expanding its presence in Africa by entering the Kenyan market. After already operating in Nigeria, Ghana and U...

Read more »

The UK Gambling Commission has lifted the ban on sports betting exchange Matchbook. The brand, running under operator Triplebet, had its UK pool betti...

Read more »

Latest Betting Offers