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William Hill announced betting partnership with the NBA

4 Nov 2019

William Hill signed a new sports betting partnership with the NBA and became the official bookmaker of the best basketball league in the world.

With this agreement, William Hill will be permitted to use the official NBA betting data and league marks on its website and mobile platform throughout the US. Furthermore, the popular operator will be promoted across the NBA’s official website, mobile app and social media platforms.

William Hill Grows Its US Presence

It is worth noting that William Hill is operating within 10 US states in total, including Nevada, Iowa and Indiana and that it also signed a similar betting partnership with the NHL in March.

The deal between William Hill and the NBA is the latest of the league’s betting partnerships since it has already signed similar agreements with The Stars Group and with MGM Resorts International last year. Additionally, the NBA has partnerships with Genius Sports and Sportradar.

The Vice President of Strategy and Business Development of William Hill in the US, Dan Shapiro, stated that they are very proud of this new partnership that will be promoting legalised betting on NBA games and will be proven beneficial for both the bettors and the operator’s stateside partners. He also said that the NBA has a leading role in recognizing the advantages of a fully legal sports betting market, and they expect that this will be just the beginning of a long, prosperous and constructive relationship for both sides.

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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

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