The Italian football club Juventus has signed a three-year partnership agreement with 10Bet. The popular online bookmaker is now the official gaming and betting partner of the Bianconeri on an international level at least until 2022.
10Bet has actually replaced Betfair as the official betting partner of the Serie A giants and is planning on developing promotional content and marketing activities for the club’s fans, that will include among others exclusive creations and prize giveaways.
Since gambling advertising has been deemed illegal in Italy after the introduction of the “Dignity Degree”, which implemented a blanket ban across all media platforms back in January, every Italian sports team is not allowed to display advertising or marketing communications that include gambling-related incentives.
Giorgio Ricci, Juventus Chief Revenue Officer, stated that together with 10Bet, they are planning on working exclusively outside Italy, as the attention paid to the global markets and audiences both from his club and its new betting partner, attests to the perfect synergy between them. He also added that the aforementioned agreement fits ideally with the ongoing international growth project of Juventus, which has been in development for many years.
A 10Bet spokesperson added regarding the partnership that they are enthused that they will be partnering up with such a big brand as Juventus F.C. and said that they both share the same values and principles. Furthermore, he stated that they are really passionate about presenting their audiences with the most unique and entertaining products and that they are confident this will be a long-term and beneficial partnership for both sides.
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