The former Betsson AB CEO is now the William Hill CEO

6 Sep 2019

William HillA huge and most surprising move has been made from the William Hill board, which has announced an unexpected change in the brand’s leadership. As the statement announced, Philip Bowcock is not in charge any more, after 4 years of being the Hill’s CEO. The latter is going to continue at his position until the end of the current month and afterwards, the previously William Hill Chief Digital Officer and former President and Chief Executive Officer of Betsson AB, Mr Ulrik Bengtsson will be the one to lead the globally popular betting giant.

Of course, Philip Bowcock is going to provide his assistance to the company in this transitional period. As the announcement continued, this move was planned and a part of the company’s strategic aim of being “a digitally-led and internationally diverse gambling company.”. Mr Roger Devlin, who is the Chairman of William Hill plc, spoke highly of Bowcock’s contribution to the brand for the latest four years and the fact that the latter created a great team which helped the brand be currently in a great shape of business nowadays.

Regarding Bengtsson’s appointment, he told that the Board is more than happy to have him in that role, thanks to the great work the experienced executive has done for the Group’s digital operations for 18 months. In overall, the board believes in Bengtsson’s capabilities and is regarded as the most suited person to lead the company for the next phase of growth.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The former NBA legend and arguably the best basketball player ever, Michael Jordan, will be a special advisor to Sportradar’s board of directors. The ...

Read more »

The Swedish online gambling company, Betsson Group, announced that it has extended its cooperation with Gaming Innovation Group (GiG) regarding its au...

Read more »

Southampton Football Club has announced Parimatch as its official betting partner for the 2021/22 Premier League season. The bookmaker was launched in...

Read more »

The global online payment provider AstroPay, which is really popular among bettors, has announced a sponsorship deal with Newcastle United Football Cl...

Read more »

UEFA and Bwin confirmed their partnership and the Entain-owned bookmaker became the official partner of UEFA’s Europa League and Europa Conference Lea...

Read more »

The United Kingdom Gambling Commission has announced that Bill Moyes’ five-year term as Chairman comes to end this year and the new chairman will be M...

Read more »

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will ru...

Read more »

Quinnbet and AFC Bournemouth have made an agreement until the end of the season and the popular bookmaker will be the club’s official betting partner ...

Read more »

With H1 2021 already over, Entain reports a revenue of £1.77bn. That is a 12.2% growth, despite a 34% drop in revenue from Germany, because of the cou...

Read more »

The renowned bookmaker, Parimatch has signed a deal with one of the world’s most famous clubs, Chelsea FC. The deal will run for three seasons; from t...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Sportaza
  • Few country restrictions
  • 35+ sports
  • High odds on secondary bets
  • Code:BOOKMAKERSBET
100% up to $100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
CyberBet
  • More than 15 sports
  • Alternative handicaps in basketball
  • 30+ live tennis markets
  • Code:BOOKMAKERSBET
100% up to $250
Anonymbet
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:bookmakers
120% up to $100
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
150% up to €150
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
LeoVegas Sports
  • High average payout of 95% +
  • Best odds guaranteed on UK & Irish horse races
  • Live streaming feature
High Odds
Mr Sloty Sports
  • Few country restrictions
  • 30+ sports
  • Multiview Feature
  • Code:WSPORT501
50% up to $100
Royal Oak Sports
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:WELCOMESPORTS
100% up to $100
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Wallacebet
  • Few country restrictions
  • 30+ sports
  • Card & Corner Bets
  • Code:BMSB180WB
100% up to €180
Librabet
  • 35+ sports
  • Cards & Corners
  • 20+ Payment Options
100% up to €250
Leonbets
  • Few country restrictions
  • 15+ years of experience
  • Fast Markets
VIP Rewards
LATEST BOOKMAKER PROMOTIONS