Launched in 2008, Everymatrix is a Malta-based software provider that has played a positive role in the emergence of upcoming bookmakers. It maintains more than 10 offices in Europe and Asia with more than 200 people working there. In addition, it aims at expanding into the US market by opening an office in Miami and obtaining a New Jersey gaming license. Everymatrix mainly focuses on its casino platform but is also suitable for players looking for high odds on major sports, as well as localized events such as amateur and women football leagues. With the Bonus Stacking feature bettors are offered promotions tailored to their needs that they can use simultaneously. The Everymatrix sportsbooks that have the most global acceptance are Shangri La and WirWetten.
Best Everymatrix Sportsbooks
Underneath, you can find the top betting sites that are using Everymatrix’s turnkey solutions. We pinpointed the best ones after comparing what features and services they include among the essential ones such as OddsMatrix, GamMatrix and BonusEngine.
What are the best features in an Everymatrix Sportsbook
Everymatrix bookmakers offer a wide range of payment options as well as high currency flexibility, making any transaction as simple as possible. As a matter of fact, the sportsbooks provide more than 180 standard and local payment methods such as Interac, Yandex, Qiwi, Jeton, Giropay, and iDeal. The processing time for withdrawals is also very fast.
Players can benefit with a wide variety of sports and betting markets, from standard like Correct Score and Over/Under to less common such as Asian Handicaps, Cards and Corners. The platform supports over 50 sports, but most bookies choose only to include 35 on average. The odds on the popular betting options are quite high. The platform can provide over 75,000 pre-match as well as over 85,000 live events monthly.
In addition, Everymatrix sportsbooks accept players from all over the world and have very few country restrictions. The platform provides these betting sites with all the tools needed to stay competitive on a local level as well. They can adjust the product to localized competitions, payments and languages for the markets they target the most.
Where do Everymatrix bookmakers struggle
Despite the positives, there are a couple of areas that the platform could use an improvement. Specifically, Everymatrix bookies do not offer a mobile app, forcing punters to use a mobile browser instead. Furthermore, even though the sportsbook provider has a high presence in Asia, sportsbooks choose not to include essential tools for bettors from that region, such as Asian View and Hong Kong, Indonesian, Malaysian odds formats.
In addition, although the payout on major markets such as 1X2 and moneyline is high, in the secondary markets it drops notably. For example, in the Atletico Madrid - Chelsea match in Champions League, the payout for the WDW markets was 96% while the payout for the Over/Under was at 93%. Also, some essential in-play services such as Partial and Auto Cash Out, Request a Bet, and Stop Loss are missing.
The Max Win per bet has a cap at €50,000, while the maximum withdrawal amount is at €10.000 per week. These limits are relatively low and strict since bettors cannot contact the trading team and raise them. Besides, there is a charge on bank transfers during any transaction that exceeds a specific amount. Lastly, Everymatrix sportsbooks lack customer service quality since they don’t offer 24/7 Live Chat support. Players can send messages via email, but it usually takes more than 24 hours for them to respond.
What are the Everymatrix platform innovations
Everymatrix offers its partners a fully customizable sportsbook, and the bookmakers can choose the services that bring the most value to their players. Some of the top features that the sportsbook provider includes are the OddsMatrix, MoneyMatrix, GamMatrix and BonusEngine.
That is essentially the sportsbook’s brain. With this tool, Everymatrix allows bookies to diversify their offerings, create events, set the odds, manage risk, and do real-time settlements to draw customer loyalty. The OddsMatrix also provides bettors with real-time updates and scores of the events they are interested in.
A licensed and certified payment hub that provides payment processing and risk management services through a single integration. The payment platform is customizable such that Everymatrix bookmakers can adjust their local payment methods according to the region they are targeting. It provides players a wide range of standard and local payment options across over 150 currencies.
GamMatrix offers player management and auditing systems. It ensures that the bookmakers and the punters they accept are compliant with the local jurisdictions. This service gives players peace of mind that they are legally betting on an Everymatrix sportsbook.
It studies the players and comes up with promotions targeting specific bettors. In addition, the BonusEngline offers a feature called Bonus Stacking. This allows players to combine multiple promotions at the same time without interfering with each other.
How safe and reliable is Everymatrix
Everymatrix has been establishing itself as an upcoming betting software provider for the past decade, and it has won several EGR Awards, including the 2016 White Label Partner of the Year. The sportsbook provider used to hold a Tier 1 license from the UKGC and the MGA. However, the UKGC has suspended Everymatrix’s license since 2019.
After that, the company also obtained an operating license from Curacao, which indicates that the betting software provider hasn’t entirely eliminated punters from grey regions despite the addition of GamMatrix’s service. Besides, EveryMatrix holds a local license from Romania, an ISO 27001 lab certification and has applied for a US license in New Jersey.
Everymatrix provides its partners with customizable turnkey solutions. The bookmakers can choose what features they want to include, such as the Oddsmatrix, BonusEngine, Gammatrix, Moneymatrix, Partnermatrix and RGS Matrix. The integration requires a setup fee and revenue share. The revenue share percentage varies depending on what features the bookmaker wants to include and its players' volume. For a turnkey solution that includes all the products the setup fee range can be €50,000 - €65,000.
The sports betting software provider has been helping its bookmakers enter newly regulated markets. With the addition of the GamMatrix feature, the technology can adapt to any regulatory requirements. Everymatrix mainly attracts casino sites, and in general, it hasn't been as invested in upgrading its sportsbook platform to the next level. The company has applied for a New Jersey gaming license in an attempt to expand to the US market. In addition, it has partnered up with upcoming bookmakers in African territories such as Uganda, Ghana, Zambia, and Nigeria. What differentiates Everymatrix bookmakers from the rest is their innovation in their bonus system. It is rare to see a punter being allowed to use multiple unique promotions in conjunction with others.
However, the fact that the UKGC suspended EveryMatrix’s B2C license in 2019 has created concerns. The suspension reasoning is not crystal clear but is definitely related to anti-money-laundering and KYC procedures. Since then, the platform has stopped accepting further gambling activity from UK partners such as Bookee, PWRbet, and Fantasino. The provider still has the UKGC B2B license and has taken measures to obtain the B2C gaming license back. Immediately after the suspension, Everymatrix partnered up with a KYC compliance startup called BeBettor to avoid such issues in the future.
Moreover, it only offers a turnkey solution and charges betting sites according to the number of products and services added. Therefore, that hurts bookmakers that want to include all the products in an all in one white label package but cannot afford to pay for each of them separately in a turnkey package. I would like to see an inclusion of a mobile app along with higher withdrawal limits in the future. Overall, I give Everymatrix 6/10.
Full list of Everymatrix Clones
Everymatrix has been partnering with emerging bookmakers and providing them with Turnkey solutions for the past decade. The sportsbook provider has been operating in Europe, Asia, and Africa. Right below you can see all the bookmakers that are using its software.
Everymatrix is founded by Ebbe Groes and Stian Hornsletter. It is a privately held company and it’s being run with Ebre Groes as its Chief Executive Officer. It has offices in over 10 locations and its headquarters are located in Malta.
Everymatrix has an MGA and a Curacao international license, along with a local license from Romania and an ISO 27001 lab certification. Besides, it provides its betting sites with the newest encryption technology available.
Everymatrix offers an innovative turnkey package, and bookmakers can pick what features and services they want to include in their sportsbook. Specifically, the most popular ones included OddsMatrix, BonusEngine, GamMatrix, MoneyMatrix, PartnerMatrix, RGS Matrix.
If Everymatrix came up with a mobile app, that would make its platform a lot more attractive towards mobile players. Moreover, the inclusion of essential features such as Partial and Auto Cash Out, Request a bet, Stop Loss, Raise Limits would significantly improve the livebetting experience.
Everymatrix’s platform integration requires both revenue share and a setup fee. The revenue share percentage depends on what products and services the bookmaker wants. For a bookie that wants all products and services, the setup fee would cost roughly €50,000 - €65,000.
No, Everymatrix has had its UKGC international gaming license suspended since 2019 and had to stop operations with multiple UK bookmakers such as Bookee, PWRbet, Fantasino and more. However, the sportsbook provider has been taking proper measurements in order to obtain the license back as soon as possible.