Founded in 2010, Kambi is a sports betting software provider that has played a catalytic role in the emergence of new bookmakers over the past decade. It is a publicly-traded company based in Malta, with offices in 7 locations worldwide and over 800 staff. It offers a fully managed sportsbook that includes innovative betting services such as Bet Builder and a unique Teaser+ feature. Over the years, Kambi has obtained licenses from trusted regulators. Kambi's primary partner is Unibet. Other popular sportsbooks that use the platform are LeoVegas, and Mr. Green.
Top Kambi Sportsbooks
Right below, you can see the top bookmakers that use the Kambi platform. We pinpointed the top sportsbooks after comparing their payout, payment methods supported, and the features included.
What are the best features in a Kambi Bookmaker
Kambi supplies its bookmakers with various betting markets across 65 sports, 120,000 live betting events and over 250,000 pre-match events every year. Players can utilize innovative bet types such as Player Points Basketball, Asian Handicap Corners and Cards. However, most Kambi betting sites choose to only include 150,000 pre-match events across 48 sports each year.
The software provider has won multiple awards, including the Sports Betting Supplier of the Year at the Global Gaming Awards London in 2018 and 2019. During that success, it was highlighted that Kambi sportsbooks include innovative features such as Bet Builder, Teaser+, Request Bet and Cash Out. Users can utilize the in-house developed Bet Builder. This feature allows players to combine several in-play combinations across multiple events and sports into a single bet. It only requires six clicks to bet on a four outcome Multi Builder across two events. As a matter of fact, after the integration of this feature, over 50% of the in-play combination bets placed were Multi Builders.
In addition, bettors can use the unique Teaser+ feature to combine events in a regular teaser but with the difference that each individual leg of the parlay determines the payout. This tool gives the ability to adjust the risk according to the selections. Bettors can also utilize Instant Markets to bet on who will win the next point in tennis or a goal to be scored in the next few minutes in football. The platform also includes Full Cash Out, yet it does not support Partial and Auto Cash Out.
Furthermore, Kambi focuses a lot on localization when it comes to transactions. Some of the top local payment options that it has incorporated into the platform are Qiwi, Trustly, Interac, Neteller, Yandex and Sofort. Besides, it allows punters from different regions to do transactions in their local currency. The sportsbook provider has also recently developed a mobile app, taking the betting experience for portable players to the next level.
Where do Kambi sportsbooks struggle
Although the software provider has high a presence in the Asian markets with the addition of a new office and new partnerships, Kambi bookmakers have yet to develop an Asian-friendly platform. They do not give players the option to switch into Asian View and Asian types of odds. In addition, the payout on Asian Handicaps is below par.
The average pre-match payout of Kambi betting sites is 93-95%, which is significantly lower than the one offered by major sportsbooks such as Bet365. Also, even though the platform supports Full Cash Out, it does not include Auto and Partial Cash Out. Players cannot contact the trading team to get their limits increased. Other key features such as Reverse Bet and Edit Bet are missing as well.
Kambi sportsbooks offer an extensive local payment hub. Yet, they are missing crucial modern payment methods such as cryptocurrency and PayPal. In addition, the max win per bet is equal to or less than €100,000, which is less than the one offered by their competitors. On top of that, players can only withdraw up to €30,000 per month, while fees are attached to most withdrawal methods.
What are the Kambi platform innovations
Kambi provides its partners with all the tools needed to create a distinct website, as well as offer unique features across all online, mobile and retail channels. The betting software provider also allows its betting sites to increase their engagement with gamification tactics.
Unique Mirror Sites
Kambi has a good understanding that most sportsbook providers offer almost identical white label solutions. This is why it differentiates itself by allowing bookmakers to create a distinct website from their competitors. According to the needs, Kambi’s open API’s can create unique front end designs. It can develop odds that fit the local markets and design a range of promotions tailored to the players’ needs from different regions.
A tool that allows punters to place a bet on a live event and get it settled almost instantly. Examples of Instant Markets are betting on the next point winner of a tennis match and whether the next point in a basketball match will come from a two or three pointer. Kambi presents these markets to the bettor with no delay in a comprehensive manner. With the growth of live-betting, these types of fast markets are becoming more and more popular.
Gamification is an upcoming tendency in the sports betting industry. The concept is to bring gaming tactics to the sportsbook products such that it increases communication and conversion. Kambi is using innovative gamification methods such as leaderboards, badges and daily challenges to make the platform more engaging.
How safe and legit is Kambi
The Kambi platform can meet any local regulatory requirements. Over the years, the sportsbook provider has obtained International operating licenses from Estonia, Gibraltar, MGA and the UKGC. It has acquired local licenses in Australia, Belgium, Denmark, France, Ireland, Italy, Portugal, Romania, Sweden, and Spain. It has also applied for local licenses in US jurisdictions such as New Jersey, Mississippi, Pennsylvania and West Virginia.
Besides, it holds lab certifications from ISO 27001 and eCOGRA. Kambi claims to be doing business only in markets where gambling isn’t banned. In the meantime, it does not accept players from grey regions. Moreover, it has learned from the mistakes that SBTech made. Therefore, it is taking proper measures to deal with any potential future cybersecurity challenges.
The sportsbook provider offers new partners the tools and abilities to create a unique website, totally different from the other Kambi mirror sites. It allows them to choose what features to include, when to close markets, and what betting content to produce. This unique personalization of each website makes Kambi’s technology, on average, more expensive than its competitors. Unfortunately, we don’t know the exact price requirements. What we know is that it includes a setup fee and a revenue share. The provider can accommodate small to large-scale bookmakers across geographies. The revenue share depends on the size of each bookie.
Kambi makes its betting sites distinct, and all its platform's features and tools have been tested first by its main partner, Unibet. A bettor using two Kambi mirror sites will easily be able to tell their differences through their betting experience. Besides, each mirror site is using different gamification tactics to boost player engagement. Kambi has been considered to be the top sportsbook provider in the North American market. It has applied for local licenses in New Jersey, Mississippi, Pennsylvania and West Virginia. Kambi has also been recognized accordingly in the 2019 EGR North America Awards. It has also extended its reach into the Asian market with its partnership with AsianLogic and Fun88, as well as its reach into the Australian market with the opening of its office in Sydney and its new deal with Western Australia.
On the other hand, the sportsbook provider took a reputational hit when Draftkings decided to suddenly stop doing business with it and partnered up with SBTech instead. With Draftkings, Kambi bookmakers were capturing 60% of New Jersey’s market share, and that percentage severely declined after the end of the partnership. Even though Kambi claims to have international reach, it offers a disadvantageous payment hub. Its payment methods list is relatively small, and it’s missing out on essential new digital options that create convenience for the player. Examples of which are Cryptos, PayPal and CashApp. In addition, it does not include innovative features such as Partial Cash Out and Stop Loss, and its pre-match odds are below par. Overall, I give Kambi 8.5/10.
Full list of Kambi Clones
The renowned sportsbook provider has established itself in the sports betting industry the past decade. It has been partnering up with emerging bookmakers and opening new offices worldwide. Underneath, you can find the full list with Kambi’s partners.
Kambi Group plc was founded by Andres Strom and is publicly listed on First North at Nasdaq Stockholm. It started as a European based company but has expanded into being one of the top sportsbook providers in North America.
The sportsbook provider has been advancing its licensing agreements as it expands its reach into new markets. It has obtained international licenses from Estonia, Gibraltar, MGA and UKG. It also has local licenses from Australia, Belgium, Denmark, France, Ireland, Italy, Portugal, Romania, Sweden and Spain. In addition, it has applied for new local licenses in multiple US states and has been certified by labs such as ISO 27001 and eCOGRA.
The sports betting software provider provides its partners with all standard products such as the sportsbook, Casino, KENO, Lottery, Poker, Pool Betting and TOTO. The betting sites are also offered with innovative features such as Kambi’s Bet Builder and Teaser+.
Kambi bookmakers lack a competitive advantage in their odds. Besides, they do not offer Asian View and Asian odds. They are also missing important features such as Partial Cash Out, Edit Bet and Stop Loss.
Draftkings stopped operations with Kambi because its parent company bought SBTech’s platform and started using that instead. Although that hurt the market share that Kambi betting sites are capturing in the US, the sportsbook provider remains the most reputable one in North America.