1XBet becomes the new global partner of FC Barcelona

5 Jul 2019

1xbet partners with FC BarcelonaFC Barcelona and 1XBet have signed a five-year sponsorship deal according to which the well-known operator is the new global partner of the Blaugrana, as it was officially announced by the club on Wednesday. The deal actually came into effect on the 1st of July and will last at least until the 30th of June 2024.

That multi-year agreement between the two sides is part of Barca’s global expansion plans and is also connected to its aspiration to find the best partners in various fields. Those partners will help the club keep its leading position both on the pitch and in terms of marketing and athletic sponsorship.

It is worth noting that 1XBet and FC Barcelona have agreed to work jointly on a wide range of assets that will be including access to the players’ data in order to create innovative marketing campaigns and promotional merchandise.

Joseph Pont, who is responsible for the club’s Commercial Area, stated that he is certain that this deal with 1XBet will help his team grow on and off the football field. He also said that the aforementioned deal reinforces Barca’s global expansion strategy, which is underway, and that it will help them gain new fans from all around the world.

Alex Sommers, affiliate marketing director of 1XBet, added that he is very pleased that they have managed to reach such an important agreement with one of the best football teams in the world and that his company has something special to offer to all Barca’s fans. He also mentioned that the association of these two world-class brands, will be proven profitable for both sides. Furthermore, he said that since Barcelona’s slogan is “Mes que un club” (More than a club), he hopes that over the next five seasons the fans will realize that 1XBet is more than just a bookmaker.

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1xBet has been around since 2011 and it will not be an exaggeration to say that they have become a global brand. They are by far the fastest growing bookmaker. 1xBet.com still have a grey approach, but is on course to pass to more white markets, even if this effort seems like proceeding with baby steps. I have to admit that 1xBet is a massive trend among the players, due to top odds, super live streaming, close to instant withdrawals and a state-of-the-art mobile app. But it doesn't mean that the book doesn’t have disadvantages. The platform offers so many markets and products that becomes quite complicated for recreational users. Also, with a simple seach you will find some complaints, but it should be noted that the percentage of these does not exceed the rate of dissatisfied customers existing at every other book. Overall, 1xBet is regarded as one of the best globally and it is worth sticking with them.

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