ComeOn extends its partnership with sports betting provider SBTech

ComeOn and software provider SBTech have recently renewed their long-time partnership that dates back to 2009. Through that partnership extension ComeOn will continue utilizing sports betting platform solutions provided by SBTech in many markets all around the globe.

ComeOn and its subsidiaries are supplied with SBTech’s complete collection of solutions that includes live betting and live streaming services, live match trackers, statistic feeds and front-end technologies. SBTech is also planning to supply ComeOn with its latest application programming interface (API) through which it will be allowed to modify some key elements of its website like the betting slip, the page layout and some trading strategies. Furthermore, ComeOn will be allowed to deploy a centralised back-end system in order to control its operations in various markets, by using localisation tools and other gambling tools.

Lahcene Merzoug, the CEO of ComeOn, stated that they are very content upon agreeing to renew their partnership with SBTech. He also mentioned that they are optimistic that together they will be able to keep providing their players with a considerable sportsbook experience.

Richard Carter, the managing director of SBTech, said that the decade-long partnership of his company with ComeOn will continue with absolute success. He also stated that his company's innovative technology will keep on enabling the distinguished sportsbook to broaden its operations into new markets and continue offering its players a great sports betting experience.

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ComeOn has been around for more than a decade. When all begun, back in 2010, the bookmaker had a strong potential to become a leading sports betting platform but had never reached that level. The Scandi bookie did not bring any innovations while the group has turned its primary focus to the casino operations. Regarding the ComeOn product, I love the top-notch odds on the high profile leagues. They are even superior to those of Bet365 or Bwin, and that is the brand’s powerhouse. Also, the 60.000 monthly pre-match events are more than satisfactory. On the cons, the payment range is weak and I find unacceptable the fees on every deposit. It is just unbelievable that every topping up through Skrill or Neteller has a 5% charge, while Paysafecard and Cards come with a 2.5% fee. Overall,ComeOn is a decent choice for everyday players that stick to one bookie, but not the ideal bookmaker for sharp bettors.