The surge of sportsbook and casino operators entering the Swedish market continues. It’s William Hill’s turn this time to make its entry into the highly promising and recently re-regulated region, operating there under its .se domain. The site will be hosting a sportsbook powered by Kambi together with a casino section with great variety in both slots and other games. William Hill’s operations in Sweden were fast-forwarded due to the SEK2.82 billion acquisition and re-branding of Redbet.se’s site.
Patrick Jonker, William Hill’s International Managing Director recognized this step as an important one for the company’s strategy and goals in 2019. The new endeavour required effective collaboration between different teams in Malta, the UK and Sweden to launch the best possible product for the Swedish market. Operating under Evoke Gaming’s (Redbet parent company) license and thanks to the experience of MRG group’s (owner of Evoke) in new market infiltration they are already live for Swedish players.
William Hill’s Swedish sportsbook is a fully localized product that offers great odds on sports that are popular among players in the region like winter sports, bandy, ice hockey and trotting. The casino section is a real competitive one as well, with both slots, table games and a great live casino section full of quality games like Vegas Speed Roulette and Lightning Roulette. Patrick Jonker regards William Hill’s Swedish casino product highly competitive and will keep adding more and more features customized to the preferences of the Swedish fanbase.