William Hill goes Sweden

13 May 2019

William Hil enters the Swedish marketThe surge of sportsbook and casino operators entering the Swedish market continues. It's William Hill's turn this time to make its entry into the highly promising and recently re-regulated region, operating there under its .se domain. The site will be hosting a sportsbook powered by Kambi together with a casino section with great variety in both slots and other games.  William Hill's operations in Sweden were fast-forwarded due to the SEK2.82 billion acquisition and re-branding of Redbet.se's site.

Patrick Jonker, William Hill's International Managing Director recognized this step as an important one for the company's strategy and goals in 2019. The new endeavour required effective collaboration between different teams in Malta, the UK and Sweden to launch the best possible product for the Swedish market. Operating under Evoke Gaming's (Redbet parent company) license and thanks to the experience of MRG group's (owner of Evoke) in new market infiltration they are already live for Swedish players.

William Hill's Swedish sportsbook is a fully localized product that offers great odds on sports that are popular among players in the region like winter sports, bandy, ice hockey and trotting. The casino section is a real competitive one as well, with both slots, table games and a great live casino section full of quality games like Vegas Speed Roulette and Lightning Roulette. Patrick Jonker regards William Hill's Swedish casino product highly competitive and will keep adding more and more features customized to the preferences of the Swedish fanbase.

Why choose William Hill

Home of betting
  • More than 35 sports
  • UK/Gibraltar licenses
  • 2,000+ events daily
  • Live Streaming
  • Build your Odds
  • Full/Partial Cash Out
  • Request a Bet
  • Android/iOS app
Play now
Home of Betting
BOOK SPY
BOOK SPY BONUS REVIEW

Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The former NBA legend and arguably the best basketball player ever, Michael Jordan, will be a special advisor to Sportradar’s board of directors. The ...

Read more »

The Swedish online gambling company, Betsson Group, announced that it has extended its cooperation with Gaming Innovation Group (GiG) regarding its au...

Read more »

Southampton Football Club has announced Parimatch as its official betting partner for the 2021/22 Premier League season. The bookmaker was launched in...

Read more »

The global online payment provider AstroPay, which is really popular among bettors, has announced a sponsorship deal with Newcastle United Football Cl...

Read more »

UEFA and Bwin confirmed their partnership and the Entain-owned bookmaker became the official partner of UEFA’s Europa League and Europa Conference Lea...

Read more »

The United Kingdom Gambling Commission has announced that Bill Moyes’ five-year term as Chairman comes to end this year and the new chairman will be M...

Read more »

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will ru...

Read more »

Quinnbet and AFC Bournemouth have made an agreement until the end of the season and the popular bookmaker will be the club’s official betting partner ...

Read more »

With H1 2021 already over, Entain reports a revenue of £1.77bn. That is a 12.2% growth, despite a 34% drop in revenue from Germany, because of the cou...

Read more »

The renowned bookmaker, Parimatch has signed a deal with one of the world’s most famous clubs, Chelsea FC. The deal will run for three seasons; from t...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Sportaza
  • Few country restrictions
  • 35+ sports
  • High odds on secondary bets
  • Code:BOOKMAKERSBET
100% up to $100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
CyberBet
  • More than 15 sports
  • Alternative handicaps in basketball
  • 30+ live tennis markets
  • Code:BOOKMAKERSBET
100% up to $250
Anonymbet
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:bookmakers
120% up to $100
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
150% up to €150
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
LeoVegas Sports
  • High average payout of 95% +
  • Best odds guaranteed on UK & Irish horse races
  • Live streaming feature
High Odds
Mr Sloty Sports
  • Few country restrictions
  • 30+ sports
  • Multiview Feature
  • Code:WSPORT501
50% up to $100
Royal Oak Sports
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:WELCOMESPORTS
100% up to $100
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Wallacebet
  • Few country restrictions
  • 30+ sports
  • Card & Corner Bets
  • Code:BMSB180WB
100% up to €180
Librabet
  • 35+ sports
  • Cards & Corners
  • 20+ Payment Options
100% up to €250
Leonbets
  • Few country restrictions
  • 15+ years of experience
  • Fast Markets
VIP Rewards
LATEST BOOKMAKER PROMOTIONS