William Hill goes Sweden

13 May 2019

William Hil enters the Swedish marketThe surge of sportsbook and casino operators entering the Swedish market continues. It's William Hill's turn this time to make its entry into the highly promising and recently re-regulated region, operating there under its .se domain. The site will be hosting a sportsbook powered by Kambi together with a casino section with great variety in both slots and other games.  William Hill's operations in Sweden were fast-forwarded due to the SEK2.82 billion acquisition and re-branding of Redbet.se's site.

Patrick Jonker, William Hill's International Managing Director recognized this step as an important one for the company's strategy and goals in 2019. The new endeavour required effective collaboration between different teams in Malta, the UK and Sweden to launch the best possible product for the Swedish market. Operating under Evoke Gaming's (Redbet parent company) license and thanks to the experience of MRG group's (owner of Evoke) in new market infiltration they are already live for Swedish players.

William Hill's Swedish sportsbook is a fully localized product that offers great odds on sports that are popular among players in the region like winter sports, bandy, ice hockey and trotting. The casino section is a real competitive one as well, with both slots, table games and a great live casino section full of quality games like Vegas Speed Roulette and Lightning Roulette. Patrick Jonker regards William Hill's Swedish casino product highly competitive and will keep adding more and more features customized to the preferences of the Swedish fanbase.

Why choose William Hill

The most experienced bookie
  • Britain's favorite bookmaker
  • Great variety of betting markets and products
  • Average payout percentage at 95.5%
  • Suitable bookmaker for darts, horce racing, greyhounds
  • Many live betting options
  • Wide range of payment methods, including common and local
  • Great promotions and free bets
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During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.

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