1ΧBet seem like they keep up with their expanding strategy since they look like they are on course to… conquer Africa. The new partnership with some of the most significant African Football Competitions paves the way towards this direction. The popular bookmaker will sponsor CAF’s main club events like the Champions League and the Confederations Cup. Of course, they will be present at the upcoming Africa Cup Of Nations; The competition will take place this summer in Egypt.
That was not the first sponsorship in the African territory. 1XBet is the official betting partner of the Nigerian Premier League and the Nigerian’s national football team as well. Still, the partnership with the CAF is not just prestigious, but huge as well, since this will see the uprising betting operator having exposure in most of the continent’s territories. This will happen through CAF’s official digital platforms and, of course, via the official stadiums of the competitions. The brand of 1ΧBet will be visible at all the LED panels and the 3D carpets. Additionally, at the interview areas, at the reserves benches, and of course at CAF’s social media and website.
The 1XBet press office statement commented; “The African Confederation supports the development of international football on the continent. So, we could not be less than excited and proud of that cooperation of ours with CAF. After all, 1XBet has proved that our key strategy is to supporting significant sporting events. It is important for us to engage football fans not only across the African continent. And, expectedly, people from all over the world as well. The CAF President Ahmad Ahmad was delighted and happy with the partnership and he stated; “1XBet is one of the most upcoming betting brands, which has changed the image of online wagering. Just as CAF has also started this change for African football. As you may understand, for the Confederation, a partnership like this, with one of the most important sportsbooks is a game changer”.