Two well-known names in the sports betting and technology industry have joined forces toward innovating the vertical, namely SportRadar and SportsGrid. This new partnership is focused on creating the first 24-hour sportsbook network that's free of charge. The concept behind this recent project is to combine the best elements from the 2 companies in order to provide bettors with something unique. Sportradar will be bringing its effective ad and data technology to the table, which coupled with SportsGrid's great odds and stats betting platform, is expected to witness great success with players.
Official announcements by top SportRadar executives highlighted how promising they anticipate this endeavor to be, regarding it as bringing the best of both worlds. SportRadar will be delivering top-notch tech and data practices and infrastructure, whereas SportsGrid's quality sports betting content will be the perfect match to it.
SportsGrid upper management also mentioned that they consider Sportradar technology as key to this free 24-hour sports network supporting the company's vision for delivering the ultimate gaming experience to bettors through the combination of quality content and data backed up by Sportradar's betting programming know-how.