New marketing regulations imposed by Spillemyndigheden

17 Apr 2019

It seems like marketing conditions in Denmark are becoming stricter and stricter. The Danish gambling authority Spillemyndigheden issued a clear statement to all betting sites with a Danish license to be particularly cautious about the use of the word "Free" in their marketing communications to customers. They focused specifically on how the term is used, since it often involves turnover requirements to be completed and is thus not clear enough to players.

As a result, phrases commonly used in advertisements such as "free bets" or "free of charge" will also have to be thoroughly clarified. The regulator has not actually forbidden operators from using that jargon, however, it just wants to ensure that when such offers apply, winning chances for players stay the same. They also expect that such promotions are indeed "free", so they do not include any rollover requirements for the bonus to be valid.

Spillemyndigheden referred to specific sections of the Marketing Act and the Executive Order on Unfair Marketing in Consumer Relations to prove that, in certain occasions, free spins offered by operators had less winning chances, thus making void the concept of free. All these new legislation changes came as no surprise, as it was only a year ago that the government was pressured to introduce stricter measures to control gambling advertising.

A new bill proposed by the Social Democrat Party intends to introduce a limit on the max amount a bonus can offer, setting it at DKK 1,000, bringing a 90% decrease to what various operators were offering up until now.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

Swedish online gambling operator Betsson initiates an expansion in Mexico which will be facilitated in partnership with Big Bola casinos. This will la...

Read more »

The renowned bookmaker Parimatch, has announced the creation of a new supervisory board with CEO Sergey Portnov leaving his post and becoming chairman...

Read more »

The United Kingdom Gambling Commission expects that a new inserted three-year programme will be the beginning of a better and more regulated market, w...

Read more »

The leading sports betting company Entain, extends the amount of international regulated markets in which it operates by 30% during the past year, by ...

Read more »

Online betting operator 888sport, has come to terms with League of Ireland Premier Division football club Shamrock Rovers regarding a new sponsorship ...

Read more »

Premier League team owners arranged a meeting on March 25 to discuss potential partnerships between their clubs and bookmakers. The main goal of the m...

Read more »

The Danish gambling regulator, Spillemyndigheden, has gotten approval from the City Court to block an extensive list of betting sites. Specifically, i...

Read more »

The official sponsor of Juventus, Parimatch, has launched a new video as part of its cross-marketing campaign. The video will feature Juventus famous ...

Read more »

The chief executive of the UKGC, Neil McArthur, announced that he has resigned from his position. His 15 year tenure came to an end with immediate eff...

Read more »

The renowned bookmaker Betsson announced that it has been licensed by the Regional Council of Darmstadt to launch its sportsbook in the German market....

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
888sport
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Code:30FB
€30 Free Bets
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Bwin
  • 50+ sports
  • Cards & Corners
  • Edit my bet
High Odds
Mr Play Sports
  • 10.000 pre-match events per month
  • 35+ sports
  • 140+ extra bets
High Odds
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
100% up to €100
SlotsNBets
  • 94% payout in top football leagues
  • Competitive in-play odds
  • Multiple tennis events
  • Code:bookmakers
120% up to €100
CyberBet
  • More than 15 sports
  • Alternative handicaps in basketball
  • 30+ live tennis markets
  • Code:BOOKMAKERSBET
100% up to $250
Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
€25 Bet Credits
Rolletto
  • 95%+ on tennis
  • Alternative spreads on basketball
  • Asian View
120% up to €240
Unibet
  • 250.000+ pre-match events/year
  • 10.000+ live events monthly
  • 96%+ on Asian Handicaps
€25 Welcome Bonus
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
Betfair
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • Code:ZSKABS
100% up to €20
Betinia
  • MGA license
  • 10,000+ events monthly
  • Asian Handicaps
100% up to €100
LATEST BOOKMAKER PROMOTIONS