New marketing regulations imposed by Spillemyndigheden

17 Apr 2019

It seems like marketing conditions in Denmark are becoming stricter and stricter. The Danish gambling authority Spillemyndigheden issued a clear statement to all betting sites with a Danish license to be particularly cautious about the use of the word "Free" in their marketing communications to customers. They focused specifically on how the term is used, since it often involves turnover requirements to be completed and is thus not clear enough to players.

As a result, phrases commonly used in advertisements such as "free bets" or "free of charge" will also have to be thoroughly clarified. The regulator has not actually forbidden operators from using that jargon, however, it just wants to ensure that when such offers apply, winning chances for players stay the same. They also expect that such promotions are indeed "free", so they do not include any rollover requirements for the bonus to be valid.

Spillemyndigheden referred to specific sections of the Marketing Act and the Executive Order on Unfair Marketing in Consumer Relations to prove that, in certain occasions, free spins offered by operators had less winning chances, thus making void the concept of free. All these new legislation changes came as no surprise, as it was only a year ago that the government was pressured to introduce stricter measures to control gambling advertising.

A new bill proposed by the Social Democrat Party intends to introduce a limit on the max amount a bonus can offer, setting it at DKK 1,000, bringing a 90% decrease to what various operators were offering up until now.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

UK online gambling operators’ claims of a growing black market are being denied by the UKGC ahead of the government’s review of the country’s ga...

Read more »

Kaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across i...

Read more »

Betfair introduced its sports betting exchange to the Italian market aiming at expanding its betting offering in the country. However, the Italian gov...

Read more »

Entain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdi...

Read more »

The Malta Gaming Authority (MGA) is willing to appoint a new chief executive. In its job post, MGA stated that it’s looking for a “dynamic, passionate...

Read more »

William Hill has announced the acquisition of Alfabet S.A.S., a Colombian gambling operator. The globally known betting company William Hill stated th...

Read more »

Russia’s online bookies have received a postponement from the proposed regulatory changes; hoping that the government will change its mind regarding t...

Read more »

The ATP Tour has lifted the two-year ban on men’s tennis tournaments signing deals with sports betting operators. The ATP Tour reached the decision to...

Read more »

The Spanish minister of Consumer Affairs, Alberto Garzón, is about to start a public consultation on a new draft Royal Decree designed to make the cou...

Read more »

Skrill and Neteller have informed sportsbooks that they will not be processing online gambling payments in Norway anymore. Both e-wallets will stop ac...

Read more »

Latest Betting Offers