New marketing regulations imposed by Spillemyndigheden

17 Apr 2019

It seems like marketing conditions in Denmark are becoming stricter and stricter. The Danish gambling authority Spillemyndigheden issued a clear statement to all betting sites with a Danish license to be particularly cautious about the use of the word "Free" in their marketing communications to customers. They focused specifically on how the term is used, since it often involves turnover requirements to be completed and is thus not clear enough to players.

As a result, phrases commonly used in advertisements such as "free bets" or "free of charge" will also have to be thoroughly clarified. The regulator has not actually forbidden operators from using that jargon, however, it just wants to ensure that when such offers apply, winning chances for players stay the same. They also expect that such promotions are indeed "free", so they do not include any rollover requirements for the bonus to be valid.

Spillemyndigheden referred to specific sections of the Marketing Act and the Executive Order on Unfair Marketing in Consumer Relations to prove that, in certain occasions, free spins offered by operators had less winning chances, thus making void the concept of free. All these new legislation changes came as no surprise, as it was only a year ago that the government was pressured to introduce stricter measures to control gambling advertising.

A new bill proposed by the Social Democrat Party intends to introduce a limit on the max amount a bonus can offer, setting it at DKK 1,000, bringing a 90% decrease to what various operators were offering up until now.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
Betano Lands Giannis Antetokounmpo As Global Brand Ambassador Featured Image

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, ...

Read more »

Bet365 Continue Their Weekly 6 Scores Challenge Game Featured Image

Sports betting industry leader Bet365 has partnered with Incentive Games, a renowned free-to-play provider, to continue their highly popular weekly 6 ...

Read more »

UFC 286: Edwards vs Usman Odds & Preview Featured Image

One of the biggest UFC events of the year takes place on Saturday, March 18 at the 02 Arena in London. UFC 286, starting at 19.00 local time, features...

Read more »

22bet Awarded EPL Jerseys To Five Lucky Bettors Featured Image

Five of 22bet’s Kenyan users have received English Premier League jerseys after successfully predicting the correct score of Manchester United v...

Read more »

Betting Preview And Odds For Formula 1 2023 Season Featured Image

On March 3-5, the 24th Bahrain Grand Prix will mark the return of Formula One for its first full weekend of the new 2023 season. Max Verstappen, who h...

Read more »

Bet-at-home To Use EveryMatrix’s Sports Betting Platform Featured Image

European bookmaker Bet-at-home has launched its new sports betting solution from EveryMatrix, replacing its present platform. EveryMatrix’s Odds...

Read more »

Stake.com Becomes Official Partner Of Alfa Romeo F1 Team Featured Image

The renowned crypto bookmaker Stake.com recently signed a deal with Alfa Romeo F1 Team to become their name sponsor. The partnership is going to stand...

Read more »

1xBet Issues Press Release To Shoot Down Allegations Featured Image

On 25/1/2023, 1xBet issued a press release to shoot down claims from a recent article, that came to light stating that the bookmaker is currently faci...

Read more »

Stake.com Pays Out On Arsenal As Premier League Champions Featured Image

The online sportsbook Stake.com has already paid out on outright bets on Arsenal to win the league, as they went onto 50 points after 19 games with a ...

Read more »

1xBet Nominee In Multiple Categories At 2023 IG Awards Featured Image

Established back in 2007, 1xBet is considered one of the leaders in the sports betting industry. Therefore, the 11 nominations the brand received for ...

Read more »

LATEST BOOKMAKER PROMOTIONS
bookmaker banner
bookmaker banner