Arsenal is widely known, not only for their on-pitch skills but also for their marketing strategy. Their sharp eye on sales and sponsorships has brought huge amounts of money in the team’s cashier and the “Gunners” have once again manage to seal a profitable deal. This one follows other iGaming partnerships like Betfair as they are now looking to partner with one of the largest software providers in the industry, BetConstruct. The popular developer provides a wide range of products and software for the industry and the main aim for the latter is to grow its brand awareness for their services and to become even more widely known in a global scale.
Arsenal’s Commercial Director, Mr. Peter Silverstone, went on the record regarding the two sides’ partnership, by saying: “We are delighted to welcome BetConstruct into our family of Official Partners. BetConstruct has grown dramatically since its formation eight years ago and has built an excellent reputation as an innovative leader in the gaming software industry. We are looking forward to helping BetConstruct to continue building their name around the world with consumer and business audiences”.
On the other hand, Mr. Vigen Badalyan, the BetConstruct’ CEO, stated: “Becoming an Official Partner of Arsenal, a club whose history spans three centuries, is a mark of distinction and a great opportunity for BetConstruct to introduce its ground-breaking technology and services to Arsenal’s global audience. Arsenal is a club whose values and vision many aspire to and we are happy to forge a long-term relationship that we know will be successful and mutually beneficial”.