UK ad ban to impact live betting revenue

10 Dec 2018

The changes that are going to occur within the following time period in the United Kingdom are going to mostly affect the way the industry will proceed! But also, those regarding the ad ban of live events, are going to cause a massive reduction of betting action from players in the country. According to a survey held just a few days ago, a vast percentage rate reaching 18% revealed that they are going to stop betting thanks to the ban during in play mathces.

The poll was conducted of 963 respondents and although 82% of them were content with the ban of the gambling industry advertisements, this number fell off to 66% when the talk went to those who really are active players. The things are more serious to those who are online bettors, since a very big 24% told that they are going to reduce their betting on sports and a vast 18% told that they are going to stop their live betting action for good, while an 8% told that they are going to stop their overall betting action. In addition, the survey found out that the general public does not think of the advertisements as a reason to spark the underage betting and in fact, a small part of the respondents believed that the ban will cause a reduction of the underage gambling.

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

Bet-at-home AG has announced that it bolstered its commercial status and its revenue, in spite of the €11.5 million Austrian tax burden that was impos...

Read more »

LeoVegas has restored its five-year Swedish gambling license, since it managed to win its appeal against the country’s gaming regulator Spelinspektion...

Read more »

The popular online bookmaker Interwetten has announced the signing of a sponsorship deal with the Greek Super League, which is the top tier football l...

Read more »

William Hill signed a new sports betting partnership with the NBA and became the official bookmaker of the best basketball league in the world. With t...

Read more »

Bethard has announced that it entered the Spanish market and that it will be operating under its official .es domain. Its Spanish sportsbook, which is...

Read more »

A new draft law on online gambling was submitted to the Greek Parliament on the evening of 9/10/2019. The new draft has radically taken a different di...

Read more »

The Italian football club Juventus has signed a three-year partnership agreement with 10Bet. The popular online bookmaker is now the official gaming a...

Read more »

A huge and most surprising move has been made from the William Hill board, which has announced an unexpected change in the brand’s leadership. As the ...

Read more »

The well-known betting exchange Matchbook has officially declared that it will be charging a set 2% commission on all sports wagering that takes place...

Read more »

The new season in the Premier League is about to begin and most of the sides are finalizing their new partnerships. The latest is the one that sees Ma...

Read more »