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UK ad ban to impact live betting revenue

10 Dec 2018

The changes that are going to occur within the following time period in the United Kingdom are going to mostly affect the way the industry will proceed. But also, those regarding the ad ban of live events, are going to cause a massive reduction of betting action from players in the country. According to a survey held just a few days ago, a vast percentage rate reaching 18% revealed that they are going to stop betting thanks to the ban during in play mathces.

Will the Brits Give Up In-play Betting?

The poll was conducted on 963 respondents, and although 82% of them were content with the ban on gambling industry advertisements, this number fell off to 66% when the talk went to those who really are active players. Things are more serious to online bettors since 24% said that they are going to reduce their betting on sports, and a vast 18% said that they are going to stop their live betting action for good, while 8% said that they are going to stop their overall betting action. In addition, the survey found out that the general public does not think of advertisements as a reason to spark underage betting, and in fact, a small part of the respondents believed that the ban would cause a reduction in underage gambling.

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