UKGC toughens up advertising prerequisites

5 Oct 2018

ukgc loot boxesThe changes are unstoppable in the United Kingdom in regards to the igaming industry, as all signs point to stricter advertising requirements towards licensed operators. The betting companies are about to face a regulatory storm, as the UK political world is about to toughen up on the gambling adverts, as a UKGC executive revealed.

The latter told that it would be wrong on behalf of the operators to ignore the mood from the political world and the public in general, while he also revealed that the industry, in general, receives a lot of criticism at the Parliament, while it is  a common fact that the consumers have lost their trust in gambling operators. And that has happened because most betting companies have not complied with the rules on many occasions, thus creating the feeling that they are responsible for the gambling problems that have outburst within the territory. And all these, despite the efforts the industry had subsequently made in order to leave behind those excesses.

As a result, the United Kingdom Gambling Commision is about to publish a new code of conduct for gambling operators by the end of the current month, and this one is about to be tougher and will include fines in case the operators will step out of the set lines…

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