Big revenue increase potential from legalized sports betting in the US

7 Sep 2018

nflUS sports leagues were not particularly happy with the PASPA repeal earlier in 2018. However, a recent Nielsen Sports study endorsed by the American Gaming Association (AGA) indicated that the National Football League (NFL) has much to benefit from this new development in US gambling legislation. Specifically, the study showed that NFL's annual revenue is bound to go up by $2.3 billion a year thanks to the introduction of a framework that makes legal sports betting accessible to everyone. Further insights shed light on concrete revenue sources for the NFL, such as ad spend and sponsorships of betting operators, as well as revenue generated from media and products associated with the league.

Nielsen Sports highlighted additional potential revenue sources for the NFL. $1.75 billion increase will be attributed to media rights, ticket sales and merchandise revenue due to an expected rise in viewership. On top of that, a great financial boost of $573 million will likely take place due to bookmaker and data providers spends.

Projections made by the study indicate that bookmakers will invest $451 million on advertising, making the league profit a great deal from that. Sponsorship revenue for NFL is likely to reach $92 million, while $30 million is an estimate for data provider generated revenue. Sara Slane, senior vice president of public affairs for AGA showed great enthusiasm for revenue attributed to legalized sports betting. She also emphasized that A nation-wide framework for legalized sports betting could see NFL generating a revenue increase of approximately $2 billion a year.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The Ministry of Culture and Gender Equality in Norway has begun consultations to introduce a new Gambling Act to replace the Lottery Act, the Totaliza...

Read more »

The online gaming giant Entain, the owner of brands like Interwetten, has won the Advanced Safer Gambling Standard award by GamCare for providing play...

Read more »

One of the pioneers of online betting, Interwetten, has signed a new regional long-term sponsorship deal with English football giants Liverpool FC. Fa...

Read more »

The global online sportsbook 1xBet recently paid out some big winnings. A bettor from Yaounde, Cameroon, signed up with the bookie and placed a 12 eve...

Read more »

The international online sportsbook NetBet has added Apple Pay as a payment option for French players giving locals another top-notch method for depos...

Read more »

The online gambling operator Kindred Group, which incorporates several brands like Unibet, has announced that it will further contribute to the mental...

Read more »

The Treasury of Kenya has published the 2022 Finance Bill, which re-introduces the controversial 20% tax rate on wagering stakes. Despite the protests...

Read more »

The international gaming operator Vbet has joined the International Betting Integrity Association (IBIA), adding to the platform’s global integr...

Read more »

The state-owned gaming operator in Finland, Veikkaus, has agreed on a double partnership with the Football Association of Finland (SPL) and the countr...

Read more »

The UK Gambling Commission has issued a new directive aiming to limit further players’ participation related to gambling harm. The new rules wil...

Read more »

LATEST BOOKMAKER PROMOTIONS