William Hill extends its US presence

6 Sep 2018

william hill fineWilliam Hill has managed to expand its reach even more after the new deal they concluded with the huge casino operator Eldorado Resorts for 25 years. The latter are known for operating in 11 different states in the US. The great success for William Hill until now was that they are the first company to take legal bets in New Jersey. Now they have grown even stronger within the US territory, as they are going to be the exclusive betting partner on the provision, regarding both land-based and online betting services.

The 25-year partnership that was signed between the two parts will give the British gambling giant the chance to access the sports betting states of Nevada, West Virginia and Mississippi as well as New Jersey, Florida, Ohio and Pennsylvania. All those states are highly populated and are set to help Hills create an even bigger customer base! Philip Bowcock, who is the Will Hill’s CEO, said in a statement: "Partnering with Eldorado gives Will Hilliam access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together, we are positioned to capture the evolving US opportunity - starting with land-based sports betting and extending to digital sports betting and, in some states, online gaming."

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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

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