William Hill extends its US presence

6 Sep 2018

william hill fineWilliam Hill has managed to expand its reach even more after the new deal they concluded with the huge casino operator Eldorado Resorts for 25 years. The latter are known for operating in 11 different states in the US. The great success for William Hill until now was that they are the first company to take legal bets in New Jersey. Now they have grown even stronger within the US territory, as they are going to be the exclusive betting partner on the provision, regarding both land-based and online betting services.

The 25-year partnership that was signed between the two parts will give the British gambling giant the chance to access the sports betting states of Nevada, West Virginia and Mississippi as well as New Jersey, Florida, Ohio and Pennsylvania. All those states are highly populated and are set to help Hills create an even bigger customer base! Philip Bowcock, who is the Will Hill’s CEO, said in a statement: "Partnering with Eldorado gives Will Hilliam access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together, we are positioned to capture the evolving US opportunity - starting with land-based sports betting and extending to digital sports betting and, in some states, online gaming."

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During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.

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