Sweden is now on the line to accept gambling operators in a fully regulated environment. The latest news point to the Kindred Group, which applied for a license that will allow them to enter the new regulated market through their most well known brand, Unibet. The latter’s governance has told time and time again that this move has been priority #1. After all, they are well established in the local market and if they manage to offer their online betting and gaming services in Sweden, this would enhance further their gaming commitment to the country.
It should be noted that if the Kindred Group manages to get the license from the Swedish regulator, they will vastly extend the list of the licenses they hold. After all, they already are a great part of the regulated markets in the UK, in Romania, Malta, Ireland, Italy, Germany, Gibraltar, Denmark, Estonia, France, Belgium and Australia. In addition, Kindred Group is listed on the Stockholm stock exchange.
With a statement published, the company’s CEO, Henrik Tjärnström commented. “It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators. Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a 12-year sponsorship deal with the Swedish Elite Football Association.”