22 betting brands have applied for a Swedish license

2 Aug 2018

The Swedish market is now regulated and gambling operators have shown a great interest in acquiring a license, starting from the very first day of the licensing procedure. Among them some well known brands can be found, like Betsson and Svenska Spel, while a total of 22 betting companies applied for the right to get a slice of the Swedish gambling pie! As the official authorities told, they expect that they will have more than 70 license applications ahead of the re-regulation of the country, which is going to give an end to Svenska Spel’s monopoly!

Cherry, Betsson and Expekt, as well as the Kindred Group and more exactly Unibet, are just few of the brands which are expected to be a part of that regulated market, while all of these gambling operators are going to tolerate an 18% tax, while there are going to be strict requirements for moderation in marketing gambling, as the authorities have explained in the previous months.

Betsson was among the betting companies filling an application to get a license and their CEO, Mr. Pontus Lindwall, delightfully commented on the procedure: “Sweden is our home turf. We’re a Swedish top company within the industry, and we’ve been in this market for a very long time. I think it’s great that it opens up for regulation and for license applications. We’ve been operating in this market for a long time and now we will get better possibilities for marketing, sponsorships, and PR that’s good. But in most of our operations, I think we will be operating as before but under the new regulation.”

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

Bet-at-home, Betclic Everest subsidiary, has raised its earnings estimates for 2020 to €30.9m, following a very positive fourth quarter (Q4). The (EBI...

Read more »

BetConstruct opened its platform to third-party bookmakers after agreeing to integrate the iFrame solution from Pinnacle. BetConstruct will supply the...

Read more »

UK online gambling operators’ claims of a growing black market are being denied by the UKGC ahead of the government’s review of the country’s ga...

Read more »

Kaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across i...

Read more »

Betfair introduced its sports betting exchange to the Italian market aiming at expanding its betting offering in the country. However, the Italian gov...

Read more »

Entain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdi...

Read more »

The Malta Gaming Authority (MGA) is willing to appoint a new chief executive. In its job post, MGA stated that it’s looking for a “dynamic, passionate...

Read more »

William Hill has announced the acquisition of Alfabet S.A.S., a Colombian gambling operator. The globally known betting company William Hill stated th...

Read more »

Russia’s online bookies have received a postponement from the proposed regulatory changes; hoping that the government will change its mind regarding t...

Read more »

The ATP Tour has lifted the two-year ban on men’s tennis tournaments signing deals with sports betting operators. The ATP Tour reached the decision to...

Read more »

Latest Betting Offers