22 betting brands have applied for a Swedish license

2 Aug 2018

The Swedish market is now regulated and gambling operators have shown a great interest in acquiring a license, starting from the very first day of the licensing procedure. Among them some well known brands can be found, like Betsson and Svenska Spel, while a total of 22 betting companies applied for the right to get a slice of the Swedish gambling pie! As the official authorities told, they expect that they will have more than 70 license applications ahead of the re-regulation of the country, which is going to give an end to Svenska Spel’s monopoly!

Cherry, Betsson and Expekt, as well as the Kindred Group and more exactly Unibet, are just few of the brands which are expected to be a part of that regulated market, while all of these gambling operators are going to tolerate an 18% tax, while there are going to be strict requirements for moderation in marketing gambling, as the authorities have explained in the previous months.

Betsson was among the betting companies filling an application to get a license and their CEO, Mr. Pontus Lindwall, delightfully commented on the procedure: “Sweden is our home turf. We’re a Swedish top company within the industry, and we’ve been in this market for a very long time. I think it’s great that it opens up for regulation and for license applications. We’ve been operating in this market for a long time and now we will get better possibilities for marketing, sponsorships, and PR that’s good. But in most of our operations, I think we will be operating as before but under the new regulation.”

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

1Xnews, the official portal of 1xBet, has announced an agreement with football club Goa of the Indian Super League. The deal is for the 2021/22 season...

Read more »

The Premier League’s football club Chelsea and its partner, the renowned bookmaker Parimatch, have launched their brand new campaign named ‘The Chosen...

Read more »

According to recent research, gambling-related companies are the most common form of shirt sponsors in European football for another year. Over one fi...

Read more »

Despite the new regulation in Germany and the Netherlands LeoVegas, the Nasdaq-listed group, announced a 12% increase of its total revenue in the Q3 t...

Read more »

After the new agreement that the Union of European Football Associations (UEFA) and Sportradar announced, the sports betting data provider will be an ...

Read more »

The government of Sweden announced that the harsh online gambling restrictions that include a SEK 5,000 (i.e. £424/€491/$600) monthly deposit cap will...

Read more »

Entain has created an exclusive content for Formula 1 fans and will cooperate with McLaren. Via its Partypoker Sports brand, the sports betting group ...

Read more »

The Gaming Control Authority, a part of the Ministry of Finance of Lithuania, announced that it issued a warning to every sports betting company opera...

Read more »

The English football club, Queens Park Rangers (QPR) made a new agreement for a sponsorship with Gamstop. From now on QPR will dedicate matchday and p...

Read more »

According to data from the regulatory authority of France L’Autorité Nationale des Jeux (ANJ) the online sports betting sector in the country made a r...

Read more »

LATEST BOOKMAKER PROMOTIONS