Once more SBTech show its innovative face… Just a few days ago Addison Global published their new sportsbook, which runs on the new Chameleon360 iGaming platform, created by SBTech.
This is the latest betting brand going live on SBTech’s industry-leading Chameleon360 platform, with the latter creating lots of anticipations. The new sportsbook was released by the name MoPlay.co.uk and the latter targets a younger playing group, while the greatest bet for the popular developer is to create the conditions for the industry to make a glorious passage to a mostly mobile era. As the company’s official stated, there are lots of things to be achieved in mobile gaming and this mobile-first sportsbook is just the first step towards this direction.
We should note that the betting brand MoPlay.co.uk is the first to go live by the Addison Global Group, which is based in Gibraltar. SBTech’s CEO commented on the new betting brand’s launch: «We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs», while Mr Reutter, who acts as Addison Global Limited CEO, stated: «We are delighted to partner with SBTech on this exciting new venture. As of today, MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise».
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