Cherry AB CEO under investigation

23 May 2018

When it comes to online gambling, Leo Vegas needs no special introduction. However, recent developments found the well-known operator being fined from UKGC for improper advertising practices. The penalty amounts to £600,000 due to misleading advertisements as well poor customer handling following the end of thei self-exclusion period. The Gambling Commission performed a thorough investigation into the license of Leo Vegas and decided towards the hefty fine, forcing the operator to direct all recent funds earned towards paying the fine.

UKGC's investigation concluded to the following results regarding Leo Vegas:

  • They produced 41 inaccurate and deceitful ads.
  • 11,205 customers did not get their funds back after deciding to self-exclude and terminate their account.
  • 1,894 players that self-excluded kept receiving marketing promotions.
  • 413 punters that had already self-excluded were allowed to play again within 24 hours, without the casino taking all the necessary precautions by communicating with them first.

Commenting on Leo Vegas' case, UKGC's Chief Executive Neil McArthur stressed that the Commission will not accept license holders that do not comply with the all the prerequisites set by the UKGC. He also emphasized that the terms and conditions about marketing that's misleading consumers are very clear and failure to abide by them will not be tolerated. Last, he mentioned that such cases set an example for other operators on what to avoid in the future.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY
UFC 298 Odds & Preview: Volkanovski vs Topuria Featured Image

One of the biggest UFC events of the year takes place on Saturday, February 17 at the Honda Center in Anaheim, California. UFC 298, starting at 23.00 ...

Read more »

Drake Loses $700k In UFC Fight Betslip Featured Image

Canadian rapper Drake’s curse continued as he lost $700k after placing a bet on UFC’s 297 main event fight of Sean Strickland vs Dricus Du Pless...

Read more »

Next Liverpool Manager Odds: Who Will Succeed Jurgen Klopp? Featured Image

Jurgen Klopp’s announcement that he will leave Liverpool at the end of the season shocked the football world. The German will depart from Anfiel...

Read more »

Top 100 Bookmakers for 2024 Featured Image

Every day we get bombarded by dozens, if not hundreds of extravagant remarks by various online sportsbooks claiming to be the best when it comes to od...

Read more »

Betby’s Esports Solution Secures Approval From MGA Featured Image

Betby has received regulatory approval from the Malta Gaming Authority (MGA) to offer its esports odds feed portfolio independently. The MGA granted a...

Read more »

Premier League Clubs Get Closer To Bookmaker Sponsorship Ban Featured Image

The front of the shirts of Premier League clubs will no longer feature logos from bookmakers once an agreement is reached. The deal would prohibit fro...

Read more »

Betano Lands Giannis Antetokounmpo As Global Brand Ambassador Featured Image

NBA star Giannis Antetokounmpo has signed a contract with Betano, making him their first-ever global brand ambassador. The Milwaukee Bucks superstar, ...

Read more »

Bet365 Continue Their Weekly 6 Scores Challenge Game Featured Image

Sports betting industry leader Bet365 has partnered with Incentive Games, a renowned free-to-play provider, to continue their highly popular weekly 6 ...

Read more »

22bet Awarded EPL Jerseys To Five Lucky Bettors Featured Image

Five of 22bet’s Kenyan users have received English Premier League jerseys after successfully predicting the correct score of Manchester United v...

Read more »

Betting Preview And Odds For Formula 1 2023 Season Featured Image

On March 3-5, the 24th Bahrain Grand Prix will mark the return of Formula One for its first full weekend of the new 2023 season. Max Verstappen, who h...

Read more »

LATEST BOOKMAKER PROMOTIONS
bookmaker banner
bookmaker banner