Cherry AB CEO under investigation

23 May 2018

When it comes to online gambling, Leo Vegas needs no special introduction. However, recent developments found the well-known operator being fined from UKGC for improper advertising practices. The penalty amounts to £600,000 due to misleading advertisements as well poor customer handling following the end of thei self-exclusion period. The Gambling Commission performed a thorough investigation into the license of Leo Vegas and decided towards the hefty fine, forcing the operator to direct all recent funds earned towards paying the fine.

UKGC's investigation concluded to the following results regarding Leo Vegas:

  • They produced 41 inaccurate and deceitful ads.
  • 11,205 customers did not get their funds back after deciding to self-exclude and terminate their account.
  • 1,894 players that self-excluded kept receiving marketing promotions.
  • 413 punters that had already self-excluded were allowed to play again within 24 hours, without the casino taking all the necessary precautions by communicating with them first.

Commenting on Leo Vegas' case, UKGC's Chief Executive Neil McArthur stressed that the Commission will not accept license holders that do not comply with the all the prerequisites set by the UKGC. He also emphasized that the terms and conditions about marketing that's misleading consumers are very clear and failure to abide by them will not be tolerated. Last, he mentioned that such cases set an example for other operators on what to avoid in the future.

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