Paddy Power looking for US market expansion

17 May 2018

Paddy Power Betfair Group are one of the most popular bookmakers in the United Kingdom and are planning their newest expansion! Their new plan contains a US entrance as the operator’s governance has expressed their interest in making an arrangement with "Fan Duel". The latter is a renown US-based fantasy sports betting operator.

It is a fact though, that the details of the deal have not been publicly known yet, so we will be patiently waiting to be informed about the cost of the deal and the way the two parts are going to interact in order to benefit from each other. The main reason Paddy Power would like to enter the US market is that sites operating in the daily fantasy sports market are being used by more than 30 million American players. We should remind that the Paddy Power – Betfair Group has already invested 48 million dollars in US operations, like the fantasy sports Draft and the horse racing tv channel, TVG. All the above resulted in a huge 23% revenue in the United Kingdom operator's business, so it is more than expected that they will try to get deeper in the US gambling zone!

About Paddy Power

If you are not familiar with Paddy Power, they were established in 1988 and really quickly they become one of the greatest bookmakers in the United Kingdom and the top choice in Ireland. They are mostly known for their weird marketing style, which reaches they reach the limits of the provocative in many ways. Their chill out style though is the reason they have such a huge fan base, all over the world!

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

After a week off due to national team fixtures the English Premier League returns to action, and what a better way to do start matchday 9 than with th...

Read more »

Gambling can be traced in Germany all the way back to Roman times when soldiers were playing several forms of dice games. At some point after the intr...

Read more »

The UK Gambling Commission fined online betting operator Betway £408,915 for marketing on the kids’ section of the West Ham United Football Club...

Read more »

The 2021 report from the Malta Gaming Authority (MGA) has been released. The MGA generally took less regulatory actions, such as issuing fewer warning...

Read more »

The 2022 European Cricket Championships, held in Malaga, Spain, now have Stake.com as an official partner. The T10 competition, in which 21 national t...

Read more »

Just one week after an impressive 49-goal matchday 1, UEFA Champions League action is back. Among all the exciting events, the one that stands out the...

Read more »

LeoVegas Group, the renowned igaming operator, disclosed on Thursday that English Premier League giants Manchester City is the subject of a new partne...

Read more »

The moment football fans worldwide have been waiting for has finally come. The 2022-23 UEFA Champions League season is officially underway with 8 matc...

Read more »

After expanding into Colorado, their second active US state so far, Bet365‘s presence in the North American market has grown. Bettors in the Cen...

Read more »

The 2022 summer transfer window ends on the night of September 1st. As the deadline day is rapidly coming close, top European clubs are looking to sea...

Read more »

LATEST BOOKMAKER PROMOTIONS