The Boxing world witnessed another great bout on Saturday's epic fight between David Haye and Tony Bellew. It was a long-awaited battle, a rematch both sides were itching for in which the talented Bellew bested the veteran Haye. He won the bout with a TKO after knocking his rival down 3 times in the 5th round.
Apart from the result, Betfair was eager to put their trust on Haye as both sides agreed to the a cooperation where the veteran boxer will act as brand ambassador for the popular betting exchange. The 37-year-old signed a new 2-year deal, despite the fact that he is contemplating of hanging up his gloves after the recent defeat. Regardless, he will continue to be Betfair’s ambassador on the sport, while the company will also continue sponsoring Haymaker Boxing Promotions. As part of the agreement, the popular fighter will be writing articles for Betfair’s blog, Betting Betfair.
It should be noted that the new deal was published on the day Rio Ferdinand was denied a professional boxing license. Betfair had backed the ‘Defender to Contender’ campaign, in which the former national England team captain took part. The British Boxing Association told that they wouldn’t hand Rio Ferdinand a license, while adding that they will not review his application.
Mr. Stephen Mault, who acts as Betfair’s marketing director, commented: «We are looking to increase our footprint within boxing and David’s character and reputation as one of the best heavy/cruiserweights to ever fight made him the perfect candidate. We’ve enjoyed working with Hayemaker Boxing Promotions and it seemed an obvious choice to extend our sponsorship to David Haye himself.».