Leo Vegas receives £600,000 fine for marketing malpractices

4 May 2018

When it comes to online gambling, Leo Vegas needs no special introduction. However, recent developments found the well-known operator being fined from UKGC for improper advertising practices. The penalty amounts to £600,000 due to misleading advertisements as well poor customer handling following the end of thei self-exclusion period. The Gambling Commission performed a thorough investigation into the license of Leo Vegas and decided towards the hefty fine, forcing the operator to direct all recent funds earned towards paying the fine.

UKGC's investigation concluded to the following results regarding Leo Vegas:

  • They produced 41 inaccurate and deceitful ads.
  • 11,205 customers did not get their funds back after deciding to self-exclude and terminate their account.
  • 1,894 players that self-excluded kept receiving marketing promotions.
  • 413 punters that had already self-excluded were allowed to play again within 24 hours, without the casino taking all the necessary precautions by communicating with them first.

Commenting on Leo Vegas' case, UKGC's Chief Executive Neil McArthur stressed that the Commission will not accept license holders that do not comply with the all the prerequisites set by the UKGC. He also emphasized that the terms and conditions about marketing that's misleading consumers are very clear and failure to abide by them will not be tolerated. Last, he mentioned that such cases set an example for other operators on what to avoid in the future.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The former NBA legend and arguably the best basketball player ever, Michael Jordan, will be a special advisor to Sportradar’s board of directors. The ...

Read more »

The Swedish online gambling company, Betsson Group, announced that it has extended its cooperation with Gaming Innovation Group (GiG) regarding its au...

Read more »

Southampton Football Club has announced Parimatch as its official betting partner for the 2021/22 Premier League season. The bookmaker was launched in...

Read more »

The global online payment provider AstroPay, which is really popular among bettors, has announced a sponsorship deal with Newcastle United Football Cl...

Read more »

UEFA and Bwin confirmed their partnership and the Entain-owned bookmaker became the official partner of UEFA’s Europa League and Europa Conference Lea...

Read more »

The United Kingdom Gambling Commission has announced that Bill Moyes’ five-year term as Chairman comes to end this year and the new chairman will be M...

Read more »

The EFL Championship team West Bromwich Albion F.C. and LV BET announced a new partnership for the season 21/22. As a part of this deal LV BET will ru...

Read more »

Quinnbet and AFC Bournemouth have made an agreement until the end of the season and the popular bookmaker will be the club’s official betting partner ...

Read more »

With H1 2021 already over, Entain reports a revenue of £1.77bn. That is a 12.2% growth, despite a 34% drop in revenue from Germany, because of the cou...

Read more »

The renowned bookmaker, Parimatch has signed a deal with one of the world’s most famous clubs, Chelsea FC. The deal will run for three seasons; from t...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Sportaza
  • Few country restrictions
  • 35+ sports
  • High odds on secondary bets
  • Code:BOOKMAKERSBET
100% up to $100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
CyberBet
  • More than 15 sports
  • Alternative handicaps in basketball
  • 30+ live tennis markets
  • Code:BOOKMAKERSBET
100% up to $250
Anonymbet
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:bookmakers
120% up to $100
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
150% up to €150
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
LeoVegas Sports
  • High average payout of 95% +
  • Best odds guaranteed on UK & Irish horse races
  • Live streaming feature
High Odds
Mr Sloty Sports
  • Few country restrictions
  • 30+ sports
  • Multiview Feature
  • Code:WSPORT501
50% up to $100
Royal Oak Sports
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:WELCOMESPORTS
100% up to $100
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Wallacebet
  • Few country restrictions
  • 30+ sports
  • Card & Corner Bets
  • Code:BMSB180WB
100% up to €180
Librabet
  • 35+ sports
  • Cards & Corners
  • 20+ Payment Options
100% up to €250
Leonbets
  • Few country restrictions
  • 15+ years of experience
  • Fast Markets
VIP Rewards
LATEST BOOKMAKER PROMOTIONS