Kindred Group never ceases to improve their sportsbook product and that couldn't be truer in regards to their racing offering. Following a complete revamp of their existing racing platform the Nordic group published a brand new one for their UK and Irish players. More specifically, the new proprietary racing platform is about to offer a 24-hour service, with a ton of races from around the world, all available to the United Kingdom customers.
This is a sector Kindred Group has been trying to enrich for a while now and is sure to reach their primary target of expanding in the growing UK market. Right now Kindred are about to establish a strong presence in the territory given that they are set to utilize the StanJames client base. In addition, it is noteworthy that the latter’s existing staff will be fully absorbed in the new project.
A satisfied Group Head of Global Racing, Ben Colley, commented on the publishing of the new platform: «It’s been great to finally get the platform out of beta and in front of our customers old and new, showcasing the Grand National meeting to best effect. Complementary to the excellent Kambi sportsbook, we expect this new platform for all things racing to quickly become a best of breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.»
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