Kindred reveals new horse racing platform

24 Apr 2018

Kindred groupKindred Group never ceases to improve their sportsbook product and that couldn't be truer in regards to their racing offering. Following a complete revamp of their existing racing platform the Nordic group published a brand new one for their UK and Irish players. More specifically, the new proprietary racing platform is about to offer a 24-hour service, with a ton of races from around the world, all available to the United Kingdom customers.

This is a sector Kindred Group has been trying to enrich for a while now and is sure to reach their primary target of expanding in the growing UK market. Right now Kindred are about to establish a strong presence in the territory given that they are set to utilize the StanJames client base. In addition, it is noteworthy that the latter’s existing staff will be fully absorbed in the new project.

A  satisfied Group Head of Global Racing, Ben Colley, commented on the publishing of the new platform: «It’s been great to finally get the platform out of beta and in front of our customers old and new, showcasing the Grand National meeting to best effect. Complementary to the excellent Kambi sportsbook, we expect this new platform for all things racing to quickly become a best of breed example, fully supported by experienced and knowledgeable trading and risk teams in both Gibraltar and Sydney.»

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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