Sunbets, the trading arm of Tabcorp UK Limited, was involved in the so called "Piegate" incident in 2017 when Sutton FC's reserve goalkeeper Wayne Shaw was put into spotlight. As a result of that, the UKGC put together an investigation in the operator's UK license to ensure it adheres to certain standards posed by the regulator. What caused the incident was a series of novelty bets and the bad risk management that came with them. The case involved more than 100 players that chose to voluntarily exclude themselves, but then wanted back in.
Those players opened then a second account and started gambling again with the company's approval, something that has inflicted serious risk upon the company. Gambling Commission programme director Richard Watson noted that the protection of vulnerable players should be of the utmost importance to all operators. Practices that counter that principle are not accepted and should be dealt with in an effective manner.
UKGC's director went on by emphasizing that novelty bets, such as the one offered last year in the FA cup match Sutton United vs Arsenal, on whether Wayne Shaw would eat a pie or not can often prove to be very dangerous for vulnerable punters, even leading them to criminal actions. The verdict of UKGC's investigation was that Tabcorp had to pay £84,000 to social responsibility causes as a penalty, as well as have its license modified with special clauses and corrective measures.