Russian casino developments on both Bwin and MarathonBet fronts

13 Apr 2018

Russian CasinoIt seems like Russia is having a lot going on lately with regards to its online casino brands. After an interval of a few months in its operations, MarathonBet is back in business in Russia. While the official statement that the casino first gave was "technical reasons", latest announcements revealed that a license renewal was in order, that prevented it from being operational from February up until now.

In addition, Bwin, the first brand from the Western world to offer services in the Russian region, joined forces last December with Digital Betting LLC in a well-promising enterprise for all Russian sports betting and online casino enthusiasts. Bwin.ru adopted some radical and results-driven social media strategies to spread the word out there about its arrival in Russia. Its pre-launch campaigns utilized the safe and fast results that influencer marketing brings through the collaboration with 3 popular Russian celebrities. The numbers are quite impressive. Comedian Aleksandr Revva skyrocketed signups all the way to an astonishing 102% and famous Russian singer Olga Seryabkina gave Bwin.ru a push by 115%.

The highlight of Bwin.ru's influencer marketing campaign was an Instagram post by celebrity Olga Buzova. In the post she appeared wearing a Real Madrid jersey with Bwin's logo on it and offered to give it away to anyone that would come up with a prediction on the first goal scorer in the match Madrid v. Tottenham last October. As a result of that post, registrations went up by 400%.

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No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - GVC Holdings - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially at the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge and the mobile apps magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

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