Zlatan Ibrahimovic joins Bethard

Swedish football superstar Zlatan Ibrahimovic steps to Bethard and walks to new career paths as Brand Ambassador and co-owner helping the Swedish company put into practice its ambitious growth plan and become a leader among European brands.

The soccer- idol left Old Trafford a week ago and signed a not all too shabby deal with MLS side LA Galaxy ($27m p.a v $1.4m). Ibrahimovic in a recent interview on FourFourTwo , described himself as “a big fish” in Manchester which is a ‘small pond full of small inferior fish.’ He seemed to be enjoying his new life as he told the magazine: “In LA, I am a Koi surrounded by lumpsuckers.” The player’s deal with the Red Devils began to fall apart after his horrible knee injury two years ago that kept him out of action.

Everything happens for a reason. If it wasn’t for LA it wouldn’t have been for Bethard, as a Premier League player is restricted from advertising a gambling company.

Why Bethard?

As Manchester’s ex veteran striker told the journalists, Bethard wasn’t the first gambling company to approach him. Why he stared his eyes on Bethard? For reasons of origin mainly, as Zlatan and Bethard’s CEO and co-founder, Erik Skarp, have the same roots.

A Swedish lobby? Maybe as Skarp endorsed Zlatan’s choice making him a co-owner of the company, apart from being its brand’s ambassador.

PokerStars led the way

Lately, many bookmakers chose soccer stars instead of pocker stars as their brand ambassadors. Poker Stars has been the one to launch this trend picking Neymar JR as its super star. It remains to be seen whether Ibrahimovic will boost Bethard’s activity…

A few word about Bethard

Established in Malta in 2014, Bethard became quickly one of the most popular bookies globally. The company is licensed by the Malta Gaming Authority and by Government of Curacao. The sportsbooks offers great variety of sports and a very attractive live betting section.

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Bethard.com has been around since 2014 and their improvement is vast, year by year. They have invested in entering top regulated markets and while they began having licenses in Curacao and Malta, a few years later they managed to get licensed in the UK and in 4 core EU markets. The fact that the sportsbook platform is courtesy of SBTech, gives them extra points. Product-wise there are some no's, as the low odds on secondary and special bets. I expect Neteller and Skrill payments to be back soon and also to add the QuickBet feature, but there are also many more positives to get a hold on. I enjoyed the Bethard's odds, which are high on the best leagues, both on pre-match and Live events. They even are better than the Bet365 ones. The Customer Support agents' answers were immediate and all legit. Additionally, all the aspects of the mobile offering are what are expected to be since both the mobile site and apps were light, quick and easy on the eye. Bethard, is a brand marching towards the top and definitely worths your time.