888 is debating on leaving the German market altogether

21 Mar 2018

888Popular sportsbook and casino operator 888 Holdings is seriously contemplating on whether to stay or abandon the German market entirely. The reason is none other than the recent legislation changes in Germany that brought the bookmaker's annual revenue down to its knees. Although 888 announced a revenue increase compared to last year, its gross profit plummeted to $18.8 million in 2017, from 2016's $59.2 million. There are 2 main reasons for that, namely a hefty fine from UKGC for 888's ineffective customer support, as well as charges from a German VAT bill.

The situation as is, bans online and land-based gambling operators from providing their services in many German regions, such as Baden Württemberg, according to a German court's decision. The whole thing escalated even more when several payment providers decided to cut off hold deposits for bookmakers doing business in Germany. In the light of all these developments 888 is thinking of filing an appeal. The company is also evaluating whether staying in the market is actually worth it, or stepping away from it might prove to be a wiser call in the long run.

However unsatisfactory the German market might have proved to be for 888, the bookie has seen tremendous growth in Spain and Italy with annual revenue in 2017 advancing by 34% to each region respectively. Notably, the Spanish market's revenue increase contributes to an impressive 12% of the group's total revenue boost. The company has both its casino and sportsbook products to thank for that.

Growth numbers are impressive. Sportsbook revenue went from $51.9 million in 2016 to $75.7 million in 2017 boasting a 45% increase. In addition, casino revenue saw a 4% boost from $281.1 million in 2016 to $293.9 million in 2017. 888's CEO Itai Frieberger is overall very happy with the group's performance, demonstrating a 12% increase in adjusted EBITDA despite recent mishaps in the German market, and is looking very optimistic towards the future.

Why choose 888sport

95%+ Payout on Top Leagues
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Market Maker
  • Asian Handicap
  • Alternative HC’s on Tennis & Basketball
  • Lots of outrights
  • Great UX
Play now
Bet €10 Get €30
BOOK SPY
BOOK SPY BONUS REVIEW

Although 888 originally started as a casino & poker operator, in 2008 they brought their sportsbook to the spotlight and since then they keep improving their offering. 888sport has a clear white markets strategy. They now have licenses in the US, Spain, Italy, Sweden and in the UK among others. Although I don't usually comment on UX, design and gamification are amazing. Just 2 clicks are enough to place your live bet, up to 4 are needed for a pre-match wager, while features like Build a Bet, Instant Betting and Market Maker, enhance the betting experience. I love the variety of markets and the intriguing live betting section, which comes with an HD streaming service. The same goes for the variety of payment systems. On the other hand, while their odds are on most occasions around the average rate of what other books offer, they still need improvement on the secondary leagues/bets and on Asian lines. Also, the low limits on withdrawals need to be changed asap. Nonetheless, 888sport ranking is high among the punters and for sure is a sportsbook worth to be trusted and followed.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The sports betting company, Parimatch, rebranded its corporate identity and was renamed Parimatch Tech, while establishing itself as a multi-market an...

Read more »

The renowned crypto sports betting platform, Stake.com, marks Watford’s return to the Premier League by signing a new multi-year sponsorship. The book...

Read more »

Formula 1 strikes a deal with PokerStars Sports, making the well-known bookmaker its official sports betting partner in Europe. The deal was arranged ...

Read more »

Τhe Verkhovna Rada, Ukraine’s unicameral parliament, saw 252 of its members voting in favor of the bill 2713-D, that intends to lower taxes for those ...

Read more »

President Uhuru Kenyatta boosted the Kenyan betting market by lowering the tax which applies to players’ winnings to 7.5%. Securing its presidential a...

Read more »

For the next three years the online bookmaker Vbet will be the new title sponsor of the Ukrainian Premier League (UPL). The renowned sportsbook will a...

Read more »

As of today, July 1, 2021, the long-awaited German law allowing online gambling all over the country finally comes into effect. Even before fully open...

Read more »

NetBet Enterprises has been awarded sports betting and online casino licenses in Greece by the Hellenic Gaming Commission (HGC) in order to continue i...

Read more »

The renowned sportsbook Pinnacle announced that it will offer a $500,000 betting limit to its players for the Euro 2020. The bookmaker is focused on o...

Read more »

The French gaming regulator the Autorité Nationale des Jeux (ANJ) has conducted a research showing that 31% of French football fans are placing their ...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Stake.com
  • 95% overall live betting payout
  • 500,000 pre-match events/year
  • 100+ extra bets on top footy events
200% up to $1000
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
150% up to €150
888sport
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Code:30FB
€30 Free Bets
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
Librabet
  • High odds on football
  • Huge variety of betting markets
  • Intriguing welcome bonus
100% up to €250
Royal Oak Sports
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:WELCOMESPORTS
100% up to $100
Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
€25 Bet Credits
Rolletto
  • 95%+ on tennis
  • Alternative spreads on basketball
  • Asian View
120% up to €240
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Unibet
  • 250.000+ pre-match events/year
  • 10.000+ live events monthly
  • 96%+ on Asian Handicaps
100% up to €50
Bwin
  • 50+ sports
  • Cards & Corners
  • Edit my bet
High Odds
FEZbet
  • Cashout
  • Next Minute bets
  • Fast Markets
150% up to €100
LATEST BOOKMAKER PROMOTIONS