“Problem gambling needs to be dealt with”, Kenny Stewart says

Kenny Stewart was particularly judgmental of the inadequate way problem gambling has been addressed by both his company as well as the rest of the companies in the gambling vertical. Although the former CEO of Paddy Power Betfair hasn't been in charge of the Irish brand since 2002, he has been a strong advocate of stricter measures to deal with problem gambling ever since. He has even gone to the extent of proposing some measures he thinks would resolve this flaming issue.

Mr Stewart suggested that all online bookmakers should not allow punters to bet money uncontrollably and asked fro limitations to wagers. In addition, there should be some kind of interval between the last time somebody gambled online and the next, allowing problem gamblers to take a step back from betting, not being in the rush of a game. According to Kenny Stewart, if bookmakers truly care about their customers then that's something they should carefully consider.

Although there are limits posed by payment providers on each online casino as to the amount a punter can deposit, for example on a daily basis, Mr Stewart believes there should be some kind of compulsory deposit restrictions imposed across the online gambling vertical. Many other similar suggestions have been made in the past, such as the one by Breon Corcoran, who had come up with the idea of reducing the maximum amount a punter could bet on a single bet to 1/10, so from £100 to £10.

About Paddy Power Betfair

Irish giant Paddy Power Betfair was founded in 1988 under the name Paddy Power with 42 shops. The bookmaker put up its first website in 2000 and a few years later acquired well-known operator SportsBet, after having opened several shops in Northern Ireland. Paddy Power Betfair was the first company to produce a mobile app and also to introduce the concept of "cash out" in 2012. The group in its current form was made in 2016 after a merge between Paddy Power and Betfair. They currently run 356 betting shops across the UK and have become famous for offering odds in controversial markets for promotion purposes, such as whether Barack Obama would finish his first term as president back in 2008. They have a considerably large sportsbook offering 40 different sports, live betting and they also cover 135 markets. The Irish bookie boasts impressive payment times and a wide variety of methods.

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Paddy is the best example of “united we stand” in betting business, as they started as a merger of all Irish bookies, who expanded in many countries and eventually merged with Betfair. Nowadays Paddy’s popularity is exceeding the British Isles, their main area of interest. They’re one of the first bookmakers who took advantage of odds as a commercial campaign, offering odds on bizarre events to attract publicity. Their services could be complete if they added an Asian Handicap option to their great number of alternative betting selections. They still offer their website only in English, by choice.