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Pinnacle goes “all in” on player retention

28 Feb 2018

Pinnacle2018 is seeing two reputable companies joining forces in an already promising endeavour. Online sports betting legend, Pinnacle and retention solutions provider, Enteractive are now working together to further improve the sports betting company’s online gaming experiences.

Through personal phone calls with players, that are no longer active on Pinnacle, Enteractive’s agents are delving deeper into the specifics of what could have gone better and what punters were looking for in betting.

Furthermore, Enteractive’s well qualified operators will get notified via an alert system regarding player activity, and can thus proactively engage with those who are about to “opt out” and re-engage them in a timely manner.

The timing of this collaboration is perfect as it follows Enteractive’s agreement with Gaming Innovation Group in 2017.

Mikael Hansson, CEO of Enteractive emphasized the provider’s excellent performance in 2017 and expressed enthusiasm in how the company kicked things off in 2018 with their new collaboration. Mr Hansson also pointed out that he is satisfied with the company’s increasingly prestigious position in the online gaming industry.

Pinnacle’s CEO Paris Smith acknowledged how expensive new player acquisition can prove to be, and highlighted how fundamental it is to implement innovative and affordable ways to retain existing players. Pinnacle is already enjoying the fruits of their collaboration as an increase in churned players going active once again is already prevalent.

About Pinnacle

With licenses in Malta for sports betting and Curacao for sports betting and casino, Pinnacle is characterized by a deep focus and activity in markets that are highly regulated. The company has been in existence as a trustworthy operator for almost 20 years now. Pinnacle shows great interest in offering the best odds and overall quality gaming experiences to punters in the 200+ countries that it operates.

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Pinnacle has been a leading bookmaker in the industry for more than 25 years, providing a vast coverage of sporting events. The website layout is simple and neat, and the new app for mobile devices offers all the services you need to bet quickly and safely in 15 languages and 17 currencies globally. In my view, the brand’s most potent weapon is the high payout regarding elite leagues, like the English Premier League and the Champions League; meanwhile, the prices at US sports, especially Baseball, secure exceptional value. For eSports and Virtual Sports bettors, Pinnacle is an excellent betting destination by offering numerous markets and top odds. You can also enjoy high betting limits and decent deposit and withdrawal options. On the flip side, the Live Betting section needs improvement; I believe the Cash Out, Live Streaming, and Bet Builder absences are critical for bettors who want to make money from in-play wagering. Moreover, even if the offered odds are high, the lack of bonuses and promos remains a drawback. Overall, Pinnacle is a top bookie for those seeking high odds, limits, and safe betting.

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