Paddy Power pays, no matter what the VAR calls

26 Feb 2018

paddy powerThe Video Assistant Refereeing (VAR) is an innovative feature currently being used in the UK that is similar to its hockey and basketball counterparts. Its a helpful tool for footballing referees as well as an opportunity for bookies to up their in-play betting game, as was clearly shown in last weekend's England’s FA Cup matches.

If you had placed a bet on the 5th round FA cup matches that featured VAR (Chelsea vs Hull and Huddersfield vs Man United), then you were in for quite a surprise as Paddy Power came up with a special money back promotion.

Paddy didn't show a glimpse of care whether the VAR would disallow the goal of a first or anytime scorer. If you had bet within 15 minutes before a goal was ruled out, then your earnings would be safe and well-deserved. This is exactly what happened on Saturday in the case Juan Mata's VAR disallowed goal.

Paddy Power SBC spokesman made that very clear by saying “Whether you’re of the belief that VAR ruins or saves the beautiful game, we don’t care, we’re paying out on it.”

Michelle Spillane, Marketing & Brand Director at Paddy Power laid out the infamous bookie’s strategy in resolving the controversial topic of VAR. She pointed out how they came up with this tactic to both offer more winnings as well as help advance the brand’s bettor-friendly character even further.

Betting Data Head of compilation, Jeevan Jeyaratnam claimed that Paddy Power’s promotional tactic is bound to be adopted by other UK bookies who will attempt to tackle in-play wager dislike.

About Paddy Power

Founded in 1988, Paddy Power is Ireland’s most well-known bookmaker with numerous awards at their disposal. Currently they are running 356 betting shops and are the third largest online bookmaker in Britain and Ireland.  They are very serious about their marketing and are quite popular for their often revolutionary campaigns. Paddy offers 40 different sports, live betting, fast payment options and a wide array of special bets and promotions to suit all punter tastes.

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

The Danish gambling market experienced a 5% revenue drop year-on-year (YOY) for Q3 2020. According to figures from the Spillemyndigheden (Danish Gambl...

Read more »

The UK-based bookmaker Spreadex has been named the EGR Awards 2020 spread betting operator of the year. The annual EGR Awards are organized by the eGa...

Read more »

GVC Holdings PLC has embarked on a new sustainable growth strategy that includes the rebranding of the company as Entain and the decision to pull out ...

Read more »

Kambi Group, the renowned provider of sports betting services to licensed online gambling operators, reported €28.1m in revenue for Q3 2020. This mean...

Read more »

The online gambling operator LeoVegas posted its financial results for the three-month period (Q3) up to September 30, 2020. The generated revenue was...

Read more »

Norwich City announced a new betting partnership with the acclaimed bookmaker 888sport. The renowned betting brand does not only have a strong presenc...

Read more »

Alberto Garzón, Spain’s Minister of Consumer Affairs, has informed the top La Liga teams that any gambling-related sponsorship agreement must end at t...

Read more »

  The English Football League (EFL) defends its gambling sponsorships, as the UK government considers a potential prohibition on all betting oper...

Read more »

The world of fighting sports is in line for a massive bout, the first of that magnitude within 2020. The recent pandemic has spoiled many significant ...

Read more »

William Hill posted a positive Q3 net revenue increase in its online operations. It announced a 4% increase in the UK and 6% internationally for the t...

Read more »

Latest Betting Offers