The Video Assistant Refereeing (VAR) is an innovative feature currently being used in the UK that is similar to its hockey and basketball counterparts. Its a helpful tool for footballing referees as well as an opportunity for bookies to up their in-play betting game, as was clearly shown in last weekend's England’s FA Cup matches.
If you had placed a bet on the 5th round FA cup matches that featured VAR (Chelsea vs Hull and Huddersfield vs Man United), then you were in for quite a surprise as Paddy Power came up with a special money back promotion.
Paddy didn't show a glimpse of care whether the VAR would disallow the goal of a first or anytime scorer. If you had bet within 15 minutes before a goal was ruled out, then your earnings would be safe and well-deserved. This is exactly what happened on Saturday in the case Juan Mata's VAR disallowed goal.
Paddy Power SBC spokesman made that very clear by saying “Whether you’re of the belief that VAR ruins or saves the beautiful game, we don’t care, we’re paying out on it.”
Michelle Spillane, Marketing & Brand Director at Paddy Power laid out the infamous bookie’s strategy in resolving the controversial topic of VAR. She pointed out how they came up with this tactic to both offer more winnings as well as help advance the brand’s bettor-friendly character even further.
Betting Data Head of compilation, Jeevan Jeyaratnam claimed that Paddy Power’s promotional tactic is bound to be adopted by other UK bookies who will attempt to tackle in-play wager dislike.
About Paddy Power
Founded in 1988, Paddy Power is Ireland’s most well-known bookmaker with numerous awards at their disposal. Currently they are running 356 betting shops and are the third largest online bookmaker in Britain and Ireland. They are very serious about their marketing and are quite popular for their often revolutionary campaigns. Paddy offers 40 different sports, live betting, fast payment options and a wide array of special bets and promotions to suit all punter tastes.