RGA is constantly striving to create a safer betting environment for both operators and punters worldwide. In that spirit, the association has created a new set of instructions to assist operators in detecting problematic gambling behavior.
The guidelines are the result of experience of various RGA members, including but not limited to stakeholders and other key people, and encompass many operational aspects, namely policies, interactions with customers, as well as training and staff evaluation.
Online casinos are advised to take advantage of the new set of guidelines to create or buy systems that enable them to battle problematic customer behavior in a timely and effective manner. Clive Hawkswood, RGA Chief Executive, and the association as a whole stressed the importance of proper use of customer-related data to prevent or battle online gambling behavior problems, although this cannot always be the answer to all problems.
Hawkswood also highlighted the need for further research and knowledge sharing to improve proper use of customer analytics to create a safer online gaming experience, and urged operators who already possess such systems and processes to set the example for everyone else.
RGA is based in London and Brussels and includes in its ranks some of the most reputable licensed online gambling operators across Europe. The association is committed to establishing a safe online gaming environment for both Internet gaming companies and players alike. RGA also functions as the voice of operators worldwide and ensures legal compliance and social responsibility of its members. The ultimate goal of the association is to maintain highest standards of member integrity though proper legislation practices and quality online gaming experiences.