Home » Industry News » Will Betsson turn its back to the UK market?

Will Betsson turn its back to the UK market?

23 Feb 2018

Betsson is considering pulling back from its UK investment and flirting with more “virgin” markets such as Italy and Spain.

The Swedish company went the extra mile promoting its Betsafe brand sportsbook and invested quite a lot on partnerships with Manchester City, Saracens RFC , Tony Bellew and Conor McGregor. Nevertheless, the Return on Investment (ROI) didn’t meet the brand’s goals and expectations.

Pontus Lindwall , Betsson CEO told that investing too much on Betsafe, even though created brand awareness, wasn’t a wise option and revealed the brand’s future openings to other markets.

“The market is crowded and there are many companies that have been there for years. I don’t have the view that we will be a really big player in the market compared to what we are in the Nordics for example,” Lindwall said.

A few words on Betsson

Established in Sweden in 1963 as a part of Betsson Group , Betsson is one of the most famous online gaming operators, offering top quality games to users. Users cannot help but notice its ideally designed and pleasing website. The brand is also known about its quick and free of charge withdrawals. Licensed both in UK and Malta, the Swedish operator is one of the most popular in the UK. To be noted, that Betssson sponsored for three years in a row Arsenal Football Club, one the UK Premier League’s leaders. The bookie offers to users a variety of games such as casino, live casino, poker, scratch cars and bingo.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

16 Mar '23

UFC 286: Edwards vs Usman Odds & Preview

One of the biggest UFC events of the year takes place on Saturday, March 18 at the 02 Arena in London. UFC 286, starting at 19.00 local time, features...

10 Mar '23

22bet Awarded EPL Jerseys To Five Lucky Bettors

Five of 22bet’s Kenyan users have received English Premier League jerseys after successfully predicting the correct score of Manchester United v...

23 Feb '23

Betting Preview And Odds For Formula 1 2023 Season

On March 3-5, the 24th Bahrain Grand Prix will mark the return of Formula One for its first full weekend of the new 2023 season. Max Verstappen, who h...

9 Feb '23

Bet-at-home To Use EveryMatrix’s Sports Betting Platform

European bookmaker Bet-at-home has launched its new sports betting solution from EveryMatrix, replacing its present platform. EveryMatrix’s Odds...

1 Feb '23

Stake.com Becomes Official Partner Of Alfa Romeo F1 Team

The renowned crypto bookmaker Stake.com recently signed a deal with Alfa Romeo F1 Team to become their name sponsor. The partnership is going to stand...

26 Jan '23

1xBet Issues Press Release To Shoot Down Allegations

On 25/1/2023, 1xBet issued a press release to shoot down claims from a recent article, that came to light stating that the bookmaker is currently faci...

24 Jan '23

Stake.com Pays Out On Arsenal As Premier League Champions

The online sportsbook Stake.com has already paid out on outright bets on Arsenal to win the league, as they went onto 50 points after 19 games with a ...

17 Jan '23

1xBet Nominee In Multiple Categories At 2023 IG Awards

Established back in 2007, 1xBet is considered one of the leaders in the sports betting industry. Therefore, the 11 nominations the brand received for ...

9 Jan '23

BetConstruct Cryptocurrency Transactions Allowed By MGA

The Malta Gaming Authority has given BetConstruct, a member of the Vivaro Limited Group, permission to begin accepting bitcoin and other cryptocurrenc...

28 Dec '22

Newcastle United Odds On Premier League Top-4 Finish Slashed

Following an emphatic 3-0 away victory against Leicester on Boxing Day, Newcastle United have established their spot in the English Premier League Top...

Bookmakers A-Z List

Full List is Loading...

TOP BOOKMAKERS

On Bookmakers.bet you can find the best and most reliable online bookmakers. You are advised to sign up and place your bets on our trustworthy premium partners. Click on each bookie's logo to read a detailed review, view the Book Spy's comments and reviews from other players or click on the “All Bookmakers” option to view our complete list of betting companies.

PREMIUM BOOKMAKERS

Accept players from your country

Players Reviews

Rate the bookmaker of your choice and help the community grow. Before you submit your review, please read the Terms & Conditions.

Payment Methods

On this section you may find which bookmakers will allow deposits through Credit Cards, Neteller, Skrill and Paysafecard. You can also view information for every deposit and withdrawal method.

Bookmakers with Paysafecard

Bookmakers with Neteller

Bookmakers with Skrill

View all the bookmaker deposit methods here

Bookmakers.bet Commitments

On Bookmakers.bet, we are committed to giving valuable betting advice to all levels of players. Whether you are an amateur or a professional bettor, we will show you all the necessary steps to become successful. From fundamentals, such as opening an account and completing the KYC process, to advanced principles, like avoiding scam bookmakers and making the most out of the bonuses, we have all bases covered.

Safe Bookmakers

Although it might seem tempting to sign up with an unverified bookmaker offering a huge welcome bonus, you may be caught in a scam. It is far preferable to choose a well-known and respected sportsbook. With so many options, doing the research can be time-consuming and tedious. On our Bookmaker Ratings page, you can find a complete list of trusted bookies alongside an honest review for every sportsbook.

New Bookmakers

It’s no secret that online gambling has exploded during the past decade. More and more users enjoy the occasional wager on their favorite sports and leagues. This is why New Bookmakers appear daily. Of course, competing with established sites is not easy. For that reason, new sportsbook tend to provide better bonuses, higher odds and quicker withdrawal

Scam Betting Sites

The unfortunate truth of online betting is that numerous sites are after your hard-earned money. Rejecting withdrawals, bonus cheating, closing accounts, offering fake odds and rigged games are only some of their common practices. Therefore, we have compiled a list of known Scam Bookmakers. Also, since new bookies appear regularly, we update our list daily based on reviews and player comments.

Mobile Betting Apps

Many online bookmakers have developed Mobile Betting Apps where the offering is accessible to a smartphone at any time. However, they are not all equal in terms of navigation, features and design. For that reason, we have evaluated all available applications and given you all the necessary information, including how to download them, as well as which ones offer Live Streaming on full screen and which bookmakers come with mobile-only bonuses

Will Betsson turn its back to the UK market?

A few words on Betsson

More articles