Will Betsson turn its back to the UK market?

23 Feb 2018

Betsson is considering pulling back from its UK investment and flirting with more “virgin” markets such as Italy and Spain.

The Swedish company went the extra mile promoting its Betsafe brand sportsbook and invested quite a lot on partnerships with Manchester City, Saracens RFC , Tony Bellew and Conor McGregor. Nevertheless, the Return on Investment (ROI) didn’t meet the brand’s goals and expectations.

Pontus Lindwall , Betsson CEO told that investing too much on Betsafe, even though created brand awareness, wasn’t a wise option and revealed the brand’s future openings to other markets.

“The market is crowded and there are many companies that have been there for years. I don’t have the view that we will be a really big player in the market compared to what we are in the Nordics for example,” Lindwall said.

A few words on Betsson

Established in Sweden in 1963 as a part of Betsson Group , Betsson is one of the most famous online gaming operators, offering top quality games to users. Users cannot help but notice its  ideally designed and pleasing website. The brand is also known about its quick and free of charge withdrawals. Licensed both in UK and Malta, the Swedish operator is one of the most popular in the UK. To be noted, that Betssson sponsored for three years in a row Arsenal Football Club, one the UK Premier League’s leaders. The bookie offers to users a variety of games such as casino, live casino, poker, scratch cars and bingo.

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