Will Betsson turn its back to the UK market?

23 Feb 2018

Betsson is considering pulling back from its UK investment and flirting with more “virgin” markets such as Italy and Spain.

The Swedish company went the extra mile promoting its Betsafe brand sportsbook and invested quite a lot on partnerships with Manchester City, Saracens RFC , Tony Bellew and Conor McGregor. Nevertheless, the Return on Investment (ROI) didn’t meet the brand’s goals and expectations.

Pontus Lindwall , Betsson CEO told that investing too much on Betsafe, even though created brand awareness, wasn’t a wise option and revealed the brand’s future openings to other markets.

“The market is crowded and there are many companies that have been there for years. I don’t have the view that we will be a really big player in the market compared to what we are in the Nordics for example,” Lindwall said.

A few words on Betsson

Established in Sweden in 1963 as a part of Betsson Group , Betsson is one of the most famous online gaming operators, offering top quality games to users. Users cannot help but notice its  ideally designed and pleasing website. The brand is also known about its quick and free of charge withdrawals. Licensed both in UK and Malta, the Swedish operator is one of the most popular in the UK. To be noted, that Betssson sponsored for three years in a row Arsenal Football Club, one the UK Premier League’s leaders. The bookie offers to users a variety of games such as casino, live casino, poker, scratch cars and bingo.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

After a week off due to national team fixtures the English Premier League returns to action, and what a better way to do start matchday 9 than with th...

Read more »

Gambling can be traced in Germany all the way back to Roman times when soldiers were playing several forms of dice games. At some point after the intr...

Read more »

The UK Gambling Commission fined online betting operator Betway £408,915 for marketing on the kids’ section of the West Ham United Football Club...

Read more »

The 2021 report from the Malta Gaming Authority (MGA) has been released. The MGA generally took less regulatory actions, such as issuing fewer warning...

Read more »

The 2022 European Cricket Championships, held in Malaga, Spain, now have Stake.com as an official partner. The T10 competition, in which 21 national t...

Read more »

Just one week after an impressive 49-goal matchday 1, UEFA Champions League action is back. Among all the exciting events, the one that stands out the...

Read more »

LeoVegas Group, the renowned igaming operator, disclosed on Thursday that English Premier League giants Manchester City is the subject of a new partne...

Read more »

The moment football fans worldwide have been waiting for has finally come. The 2022-23 UEFA Champions League season is officially underway with 8 matc...

Read more »

After expanding into Colorado, their second active US state so far, Bet365‘s presence in the North American market has grown. Bettors in the Cen...

Read more »

The 2022 summer transfer window ends on the night of September 1st. As the deadline day is rapidly coming close, top European clubs are looking to sea...

Read more »

LATEST BOOKMAKER PROMOTIONS