SBTech is set to change the scene in live betting with their latest innovation Pulse. The player is the main actor of the game, placing bets on a specific result in live events within a predefined period. What stands out on the new feature is that the pay-out will be increasing as time passes.
With Pulse, SBTech aims to guarantee a unique users experience, while boosting the brand’s loyalty and achieving greater engagement. This is not the first time SBTech's takes the industry by a storm with an innovation as the Fast Markets, Partial Cash Out, Add2Bet and Action Betting are only a few of the brand’s landmarks.
Last Tuesday, during the opening day of ICE 2018, the company introduced Pulse to executives from across the betting and gaming industry.
“Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts. They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end”, stressed out Ian Bradley, SBTech chief product officer.
2017 was a very fruitful year for SBTech, as it won Best Sportsbook Supplier and Best Live Betting provider at the leading industry awards ceremonies, made key partnerships with a host of big-name operators and expanded in a number of recently regulated markets. By launching Pulse, the group is ready to hit 2018.