What’s the main reason for visiting an odds comparison website? The obvious answer is to observe which online bookmaker offers the best odds on a bet you’re about to place. But you shouldn’t use the odds comparison only to choose a suitable bookmaker.
In fact, an odds comparison website should be one of your main visits before placing a bet; even if you have an account on a single online bookmaker and you don’t intend to sign up on a different one.
The offered odds and their comparison don’t function only as a matter of competition among online bookmakers. They could give you accurate and concentrated information about the match and the global bookmaker’s view of the bet in question.
This information can prove to be extremely valuable, guiding you to more winning decisions as long as you know how to decode them. Read our article and learn the best odds comparison sites and how to use them effectively.
5+1 Things To Consider On Odds Comparison Websites
Any site that performs odds comparison is not as straightforward as it looks. Many of them push you to use various tools, such as the odds average or the highest odds by the bookmaker, supposedly to help you make the right decision. But these tools are utterly useless, if not misleading when you like to conclude what’s going on on the match you're checking.
Unfortunately, analyzing odds is not as simple as just glancing at the highest odds or the trending moves by the bookmakers and picking the decreasing odds. Now, you can discover the best tips to use these websites in your favour.
Writing off the rake
It goes without mentioning that every online bookmaker keeps a different percentage of your stake for himself, the so-called rake. Some bookies’ rake is as slim as 1-2%, on the contrary, some government-held betting shops go as high as 15-17%. This is something you need to pay attention in your quest of learning how to beat the bookies.
To better understand a bookie's real opinion about a match, you have to subtract the rake percentage from the odds and then compare them on an equal basis. If you do this, you’ll notice a completely different look from what you see on a normal odds comparison website.
Not counting the betting exchange
This is an obvious option. Betting exchange odds could distort the average and should be taken off before you count the bookie’s view about a bet. Τheir commission percentage is nonexistent (they get some 5% from the winnings but don’t incorporate the commission in starting odds)
Αlso, the betting exchange is basically a platform where two or more bettors are matching bets and not wagering on which odds are likely to win. If the amount of money matched on one bet is small, the odds could be far more different than those of other online bookmakers.
Observing bookmakers’ habits
In general, online bookmakers have nearly the same attitude on almost any match. In a global market where things change with every passing moment, it’s really hard to find which betting site has the highest odds.
Still, there are bookies that traditionally offer better odds on favorites and others who shorten favorite’s odds to offer higher prices on outsiders. Some others count on special bet odds, minor league odds or on live betting odds.
Isolating national betting shops
Apart from international bookmakers, the various odds comparison sites include odds from national lottery companies, some of which are not available to other countries.
These “national” bookmakers could be useful to your research, as their compilers have accurate information about the national league matches, making their “odds cutting” procedure more effective than other leagues.
You should isolate the local bookmaker’s odds when you’d like to bet a match from a specific league, like the EPL, and give them an additional point if the English Premier League Odds, for instance, are somewhat different than the global bookmaker’s websites.
Or alternatively you can use a dedicated football odds comparison to quickly see the variance between online and local shops (barring you have that information).
Counting your own average
This is a somewhat uncomfortable option, as it demands some additional work from you. Instead of just looking at the average odds on these sites, you’re advised to choose a bookmaker from the list (usually the most popular ones) and make your own average.
The reason is simple: Every odds comparison site is comparing, in most cases, about 60 to 80 different bookmakers. But some (if not many) of these bookmakers are, in fact, mirror websites, following the odds changes according to big bookie’s view.
Containing a lot of these bookmakers, the average could garble too much, so the bookie’s opinion about the match could be blurred.
Additional tip (5+1)
This is for punters who are paying attention to the slightest details in their bid to go pro. You have to identify every bookmaker’s attitude about every league, checking, for example, our Marathonbet Review and other reviews.
We should mention that odds are not the same in every match, and there are some bookmakers who have traditionally better understanding than others in specific leagues based on their starting odds. With systematic observation, you’ll notice a lot of things about how a bookie treats the various leagues and when you’d like to bet on a specific match.
For the moment, you can see the top bookies that accept players from your country below, and make an odds comparison yourself.
Although you will rarely find between differences between bookmakers, using an odds comparison site will help you have a better understanding of each match by seeing how various bookies set up their payouts.
Odds analysis has many aspects to it. By analyzing the odds, bettors can understand the dynamics of each match. Favorites will normally have the lowest odds, while outsiders the highest. If the payout is identical on a market, it means the chances for it to happen are basically 50/50. Finally, doing some background work, like digging in the team’s/player’s form, or recent statistics will give you the opportunity to find rare gems.
If you want high accuracy in odds comparison sites, you will often find subscription-based ones are the way to go. Although we cannot vouch for one (or more), take into consideration the factors we analyzed above and find the most suitable site for your betting strategy.
There are tens of brands available when it comes to big payouts. We cover all brands along with additional expert tips in our high odds betting sites article. In a quick read, you will be able to pick a legit high odds site and add more value to your betting sessions.