British Betting Sites agree to fair bonus initiative

2 Feb 2018

Ladbrokes-Coral-ukgcFollowing the recent upheaval around the fairness of betting welcome offers, a few select British bookies have decided to make matters more transparent to their new players. As a result William Hill, PT Entertainment and Ladbrokes have vowed to remove the wagering requirements from their sign up offers along with any fine printing. The UKGC couldn’t help but welcome this initiative and went ahead to notably encourage other betting & casino operators to follow on their footsteps.

According to Sarah Gardner, UK Gambling Commission executive director: “Gambling firms must treat their customers fairly and not attach unreasonable terms and conditions to their promotions and offers.”

The Competition and Markets Authority (CMA) has set the deadline at the end of the running year for any changes to be implemented and has declared that operators will receive more guidance on this matter within 2018.  The CMA announced that players should not be forced to play more than intended in order to claim their winnings, stressing out that operators who don’t align with the new rules, will face regulatory action from the Gambling Commission.

Following the above clarifications, Willian Hill stated:  “As one of the largest online betting and gaming brands in the UK, William Hill has worked with the CMA to ensure that its concerns have been fully met. We welcome the standards and principles that the CMA has outlined and we look forward to their adoption across the industryThere are clearly lessons to be learned for some companies and we will work with the Gambling Commission and others to raise standards wherever necessary. We have already held productive discussions with the CMA and the Commission to consider how best to achieve that,” announced Brian Wright, director of business for the Remote Gambling Association.

According to the Landbrokes Coral official statement, the company is ready to commit to the new rules, although “It is never comfortable being in the spotlight on these sorts of issues”.

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

  The English Football League (EFL) defends its gambling sponsorships, as the UK government considers a potential prohibition on all betting oper...

Read more »

William Hill posted a positive Q3 net revenue increase in its online operations. It announced a 4% increase in the UK and 6% internationally for the t...

Read more »

The Spanish Directorate General for the Regulation of Gambling (DGOJ) has awarded a gambling license to William Hill’s sports betting subsidiary Mr Gr...

Read more »

The Regional Council of Darmstadt in Germany has awarded its first 15 betting licenses with immediate effect. Among the renowned operators that now ho...

Read more »

GVC Group, owner of Ladbrokes and Coral, has put pen to paper on the acquisition of Portuguese online operator Bet.pt in an effort to expand its posit...

Read more »

The Lithuanian Gambling Supervision Service, running under the Ministry of Finance, has issued updated ‘know-your-customer’ guidelines in an effort to...

Read more »

US casino operator Caesars Entertainment has reached terms to overtake British bookmaker William Hill through a £2.9bn deal. The deal, typically await...

Read more »

The renowned sports betting operator 22Bet has decided to completely cease its operations in the United Kingdom as of October 13, 2020. All of its pla...

Read more »

Everton has landed yet another important deal by teaming up with Parimatch, appointing it as the club’s official betting partner in Europe and in the ...

Read more »

Online sports betting operator 22Bet has reached an agreement with French Ligue 1 champions Paris Saint-Germain. The two-year deal, ending 2022, will ...

Read more »

Latest Betting Offers