Every day we get bombarded by dozens, if not hundreds of extravagant remarks by various online sportsbooks claiming to be the best when it comes to odds, markets and services. However, our experience has taught us not to jump to conclusions.
Many important factors, such as mobile navigation, withdrawal times, live betting, and overall user experience, should be considered before selecting the best bookies. We took those factors into account and we rank the top 100 bookmakers by sports betting product, by betting services and in terms of reliability.
Top 100 Bookies in 2023
The following table consists of the top bookmakers for 2023. We reviewed their odds, services, withdrawal times and other essential characteristics, like reliability, before placing them in this list.
Best Bookies by Sports Betting Product
By saying ‘product,’ we simply mean the sports, events, markets and odds offered in the pre-match and live betting section. A decent gambling platform, either proprietary or third-party, is the base for a good sports betting package. Top 100 bookmakers offer 30,000+ pre-match events per month, an overall payout of 96%+ and a decent live betting platform with 1000+ events daily.
Number of Sports
When it comes to sports selection, most bookies offer 30-35 sports. Except for football, basketball and tennis, the best bookmakers in the world cater to their bettors' needs and offer a wide variety of popular and niche sports (i.e. netball, bandy, floorball etc.).
They come with a wide array of leagues and competitions on various sports and an average of 40,000+ pre-match and 20,000+ live events per month. Like William Hill, in particular, top brands offer 200+ horse races and 300+ greyhound races daily.
All online sportsbooks offer the most common types of bets, such as Match Result, Over/Under and BTTS. On the other hand, the top sites come with a wider betting selection. For example, basketball bookmakers should offer an array of alternative handicaps and totals.
Apart from the bets mentioned above, top bookies also offer a great number of Asian Handicaps, Outrights and Prop Bets. When it comes to football, for instance, the world’s best bookmaker, Bet365, offers 150+ pre-match markets per match in the major leagues and 110+ in the minor ones.
As regards limits, the top sportsbooks offer very high betting limits and a maximum daily profit that can reach £2,000,000 (or currency equivalent) in major football competitions.
High odds constitute the essence of sports betting. The higher the odds, the more money you earn. So, it comes as no surprise that the highest odds bookmakers are indeed the world’s top online bookmakers. First of all, they come with high early odds and offer an overall payout of 96%+. Their payout is also high on all major sports - football (94-97%+), basketball (95-97%) and tennis (93%+-97%).
Best bookmakers online offer daily betting promotions such as enhanced odds offers, ACCA boosts and matches with 0% margin. Others, like Pinnacle, come with a very low margin of around 3-5%. Besides, the lower a bookmaker’s commission is, the higher the odds get. Betting exchanges like Betfair rule in this contest as their commission is very low, given that the odds are set by individual bettors.
When it comes to in-play betting, some bookies are better than others in terms of markets, odds, and services. The most decent ones make sure to provide their bettors with a high-level live betting section featuring: live streaming on many competitions, cash out, high odds, a variety of markets, as well as quick bet acceptance (i.e., 3-4 secs) and bet settlement.
The best bookmakers offer more than 1000 events daily and an overall payout of 96%+, a rate that can rise to 97% on the premier leagues. There are also 100+ extra wagers on offer, especially for football enthusiasts, like Asian Totals and Combo bets. Moreover, the best bookmakers for tennis will provide lots of alternative handicaps and point-by-point wagers.
Best Online Bookies by Betting Services
Apart from offering a decent overall product, a good betting platform should also provide bettors with useful betting services. Features such as live streaming, cash out and smartphone apps are essential to bettors; that’s why many online sportsbooks make sure to offer them. However, the top bookmakers in the world offer even more than that. Thus, below, we rank their most effective betting services.
A user-friendly mobile interface is critical nowadays since 70% of players bet through their smartphones. Top bookies make sure to offer a responsive mobile site. On top of that, the best mobile bookmakers, like Bet365, come with native apps for both iOS and Android devices.
Those mobile apps are quick and handy since they allow you to find your favourite markets easily and place a bet within a few seconds. On the other hand, though, note that it is uncommon for new bookmakers to provide an application at their earlier stages.
The world’s top bookies offer a complete live-streaming package. By saying complete, we mean that players can enjoy a first-class service on HD and full screen on mobile, where they can watch their favourite games.
When it comes to football, among the top leagues offered on live coverage are the German Bundesliga, the Spanish La Liga and the Italian Serie A. Plus, marquee Live Streaming betting sites like 888sport cover the best UK and Irish horse races in High Definition.
Cash Out and Edit Bet
Cash Out is one of the most important features when it comes to live betting. So, the biggest bookmakers make sure to offer it in all its main types, including Full, Partial and Auto Cash Out. How fast the Cash Out request is accepted is crucial for players in live betting.
On top of that, Cash Out should be available and open until the last seconds of every game. The best bookie offering all Cash Out types is Bet365. There are also other renowned cash-out betting sites, such as Unibet, while Betfair provides this service on both its sportsbook and exchange.
Edit Bet is an easy-to-use feature that allows you to make changes to your bet slip, like swapping a selection with another and adding, or even removing, a leg from the coupon. Bet365, which is arguably the best online bookmaker, offers this handy feature, and the same does Bwin.
Bet Builder and Asian View
Bet Builder is a service that not all bookmakers offer to their bettors. However, the best bookies online make sure to offer it to a wide array of markets. Bet Builder allows players to create a pre-match or an in-play multiple by combining selections from the same sporting event into the same bet slip.
The thing is that most sportsbooks offer much fewer in-play events compared to pre-match ones. So, the in-play function exists, but not in all bookies. Nevertheless, global bookmakers, like Bet365 and Pinnacle, offer this unique feature both pre-match and in-play on various markets.
As for Asian View, this is yet another feature that you won’t find in every bookmaker. Nonetheless, if you’re into Asian handicap betting, we know that it is very convenient to view only those markets you want to bet on. So, with this feature, you get to see the Asian Bets exclusively and place your wagers accordingly.
Top Bookmakers in Terms of Reliability
Reliability, along with safety, are major factors when picking a betting brand. If a bookie is reliable is determined by: i) its years of experience in the industry, ii) the license it holds, iii) the number of its active players. Players’ ratings and their positive feedback are also significant. So, below we analyze the key characteristics that make the top bookmakers in the world reliable.
Legality is a very important factor when it comes to the best bookies in the world. More specifically, the top operators are usually licensed by well-respected regulatory authorities around the globe, such as the UKGC, MGA and GLA, to name a few.
This means that players who opt for them can rest assured that their money is safe; since the aforementioned authorities don’t grant licenses to scam bookies. Curacao gambling authority is another popular regulator known for issuing licenses to top sportsbooks, like Pinnacle and 22bet, but has more relaxed control over bookies’ activity.
Players' trust is an important factor when it comes to picking the best bookies. The fewer complaints or negative comments you find on the web regarding a bookmaker, the more reliable the betting community deems it. Thus, the better it is. Simple as that.
The best bookies in the world receive fewer complaints than less reliable bookies do, due to their fair resolution policy. This means that they have high efficiency in solving disputes with their players in a proper way. You can check all players’ comments on our designated page, and if you want, you can also write your own review.
A decent sportsbook should offer fast payouts and allow its players to withdraw their winnings easily. So, withdrawal speed plays a decisive role when it comes to separating the best bookies from the rest. Fast-paying bookmakers offer a wide variety of payment methods and the fastest withdrawals free of charge.
Nonetheless, payout processing times depend on the payment you choose. Withdrawals via e-wallets and crypto need a few minutes to be completed, while credit/debit card or bank transfer withdrawals usually take 1-3 working days to reach your account.
Plus, you should always consider the additional time required for an internal review of the bookie’s payment processing. That time could be up to 1-2 days. Thankfully, the top online bookmakers process payments on a 24/7 basis and offer high daily and monthly withdrawal limits.
Last but not least, customer support is very important when determining who are the top bookies; since bettors always contact their bookmakers when in need and don’t expect template answers. One of the most serious problems of bookies’ support teams is the lack of product knowledge which may lead to massive delays and long queues on live chat.
The availability of well-trained support agents separates the best bookmakers from the rest. 24/7 availability is crucial, too, as well as the offering of various support languages. Bear in mind that CS departments of the world’s top sportsbooks can be reached through multiple communication channels (i.e. live chat, email, telephone, and social media).
Furthermore, how smooth the KYC verification process will be and how long it’s going to take till you get your ID verified depends on how hard your chosen bookie’s policies are.
Which are the Best Bookies in the World
After analyzing all the factors that separate the best bookmakers from the rest, now it’s time, to sum up. The key points you should check on a bookmaker before opening an account are the years of experience in the industry, the license it holds, the variety of markets, the high overall payout and the responsiveness of the desktop & mobile platform.
But there is much more to it than that. The User Experience (UX) factor should also be taken into account. So, think about your betting needs and never adapt your individual preferences as a player to what a bookmaker offers.
Don’t be afraid to change your bookmaker if necessary. There is nothing wrong with it and no one can judge you, whether you are a recreational or a professional bettor. The final decision remains always yours.
Many decent online bookmakers operate in various countries worldwide; nonetheless, Bet365 is justifiably considered the best. The famous British bookie has 20+ years of online experience in the industry, holds licenses in Malta, Gibraltar, and the UK and is trusted by 20 million active players.
All you have to do in order to choose the online bookmaker that suits you the best is thorough research. Βegin by taking into consideration factors such as sports, markets, odds and services. Plus, don’t forget to check how reliable a bookie is when it comes to withdrawals.
Bet365 is the bookie that offers the most complete suite of features, when it comes to betting services. It provides its bettors with Live Streaming on the most important competitions, Full/Partial/Auto Cash Out, Edit Bet, Bet Builder and other unique features.
The web is full of various sportsbooks; however, not all can be placed among the very best. More specifically, the top online bookies offer a complete sports betting product, useful services, and are trusted by millions of players worldwide, such as Betfair.
There are lots of decent bookmakers that have operated online for many years. Τhe ones that have truly stood the test of time are Bet365, Betfair, Bwin, 888sport and William Hill. All five of them are trusted by millions of players and receive positive feedback by the betting community due to their fair and transparent terms and practices.