Best Bookmakers for 2023

28 Aug 2022

Every day we get bombarded by dozens if not hundreds of extravagant remarks by various online sportsbooks claiming to be the best when it comes to odds, markets and services.

However, our experience has taught us not to jump to conclusions; since many important factors, such as mobile navigation, withdrawal times, live betting and overall user experience, should be considered before selecting the best bookies. We took those factors into account and we rank the best online bookmakers by sports betting product, by betting services and in terms of reliability.

Best Οnline Βookmakers for 2023

The following table consists of the top bookmakers for 2023. We reviewed their odds, services, withdrawal times and other essential characteristics, like reliability, before placing them in this list.

Best bookies by sports betting product

Best bookies by sports betting productBy saying ‘product’ we simply mean the sports, events, markets and odds offered in the pre-match and live betting section. A decent gambling platform, either proprietary or third party, is the base for a good sports betting package. Top 100 bookmakers offer 30,000+ pre-match events per month, an overall payout of 96%+ and a decent live betting platform with 1000+ events daily.

Number of Sports

Number of SportsWhen it comes to sports selection, most bookies offer 30-35 sports. Except for football, basketball and tennis, the best bookmakers in the world cater to their bettors' needs and offer a wide variety of popular and niche sports (i.e. netball, bandy, floorball etc.). They come with a wide array of leagues and competitions on various sports and an average of 40,000+ pre-match and 20,000+ live events per month. Like William Hill, in particular, top brands offer 200+ horse races and 300+ greyhound races daily.

Betting Markets

Betting MarketsAll online bookmakers offer the most common types of bets, such as Match Result, Over/Under and BTTS. On the other hand, the best bookies come with a wider betting selection. It contains alternative handicaps and totals lines on tennis and basketball, and 250+ extra football bets such as combos, cards and corners. Apart from the bets mentioned above, top bookies also offer a great number of Asian Handicaps, Outrights and Prop Bets.

When it comes to football, for instance, the world’s best bookmaker, Bet365, offers 150+ pre-match markets per match on the major leagues and 110+ on the minor ones. As regards limits, the top sportsbooks offer very high betting limits and a maximum daily profit that can reach £2,000,000 (or currency equivalent) on the major football competitions.


High odds constitute the essence of sports betting. The higher the odds, the more money you earn. So, it comes as no surprise that the best odds bookmakers are indeed the world’s top online bookmakers. First of all, they come with high early odds and offer an overall payout of 96%+. Their payout is also high on all major sports - on football (94-97%+), on basketball (95-97%) and on tennis (93%+-97%).

Best bookmakers online offer daily betting promotions such as enhanced odds offers, ACCA boosts and matches with 0% margin. Others, like Pinnacle, come with a very low margin of around 3-5%. Besides, the lower a bookmaker’s commission is, the higher the odds get. Betting exchanges like Betfair rule in this contest as their commission is very low, given that the odds are set from individual bettors.

Live Betting

Live BettingWhen it comes to in-play betting, some bookies are better than others in terms of markets, odds, and services. The most decent ones make sure to provide their bettors with a high-level live betting section featuring: live streaming on many competitions, cash out, high odds, variety of markets, as well as quick bet acceptance (i.e., 3-4 secs) and bet settlement.

The best bookmakers offer more than 1000 events daily and an overall payout of 96%+, a rate that can rise to 97% on the premier leagues. There are also 100+ extra wagers on offer, especially for football enthusiasts, like Asian Totals and Combo bets. Moreover, basketball and tennis bettors will find lots of alternative handicaps and point by point bets.

Best online bookies by betting services

Best online bookies by betting servicesApart from offering a decent overall product, a good betting platform should also provide bettors with useful betting services. Features such as live streaming, cash out and smartphone apps are essential to bettors; that’s why many online sportsbooks make sure to offer them. However, the top bookmakers in the world offer even more than that. Thus, below we rank their most effective betting services.

Mobile Apps

Mobile AppsA user-friendly mobile interface is critical nowadays since 70% of players bet through their smartphones. Top bookies make sure to offer a responsive mobile site. On top of that, the best mobile bookmakers like Bet365 come with native apps for both iOS and Android devices. Those mobile apps are quick and handy since they allow you to find your favorite markets easily and place a bet within a few seconds.

Live Streaming

Live StreamingThe world’s top bookies offer a complete live streaming package, such as live streaming on Bet365. By saying complete, we mean that players can enjoy a first-class live streaming service on HD and full screen on mobile, where they can watch their favorite games. When it comes to football, among the top leagues offered on live coverage are the German Bundesliga, the Spanish La Liga and the Italian Serie A. Plus, marquee sportsbooks like 888sport cover the best UK and Irish horse races in High Definition.

Cash Out and Edit Bet

Betting WithdrawalsCash Out is one of the most important features when it comes to live betting. So, the best sportsbooks make sure to offer it in all its main types, including Full, Partial and Auto Cash Out. How fast the Cash Out request is accepted is crucial for players in live betting. On top of that, Cash Out should be available and open until the last seconds of every game. The best bookie offering all Cash Out types is Bet365. There are also other renowned cash out betting sites, such as Unibet; while Betfair provides this service on both its sportsbook and exchange.

Edit Bet is an easy-to-use feature that allows you to make changes to your bet slip, like swapping a selection with another and adding, or even removing, a leg from the coupon. Bet365, which is arguably the best online bookmaker, offers this handy feature and the same does Bwin.

Bet Builder and Asian View

Bet BuilderBet Builder is a service that not all bookmakers offer to their bettors. However, the best bookies online make sure to offer it with a wide array of markets. Bet Builder allows players to create a pre-match or an in-play multiple by combining selections from the same sporting event into the same bet slip. The thing is that most sportsbooks offer much fewer in-play events, compared to pre-match ones. So, the in-play function exists, but not in all bookies. Nevertheless, global bookmakers, like Bet365 and Pinnacle, offer this unique feature both pre-match and in-play on various markets.

As for Asian View, this is yet another feature that you won’t find on every bookmaker. Nonetheless, if you’re into Asian handicap betting, we know that it is very convenient to view only those markets you want to bet on. So, with this feature, you get to see the Asian Bets exclusively and place your wagers accordingly.

Top bookmakers in terms of reliability

Top bookmakers in terms of reliabilityReliability, along with safety, are major factors when picking a betting brand. If a bookie is reliable is determined by: i) its years of experience in the industry ii) the license it holds iii) the number of its active players. Players’ ratings and their positive feedback are also significant. So, below we analyze the key characteristics that make the top bookmakers in the world reliable.


Gambling LicenseLegality is a very important factor when it comes to the best bookies in the world. More specifically, the top operators are usually licensed by well-respected regulatory authorities around the globe; such as the UKGC, MGA and GLA, to name a few. This means that players who opt for them can rest assured that their money is safe; since the aforementioned authorities don’t grant licenses to scam bookies. Curacao gambling authority is another popular regulator known for issuing licenses to top sportsbooks, like Pinnacle and 22bet, but has more relaxed control over bookies’ activity.

Limited Complaints

 players’ commentsPlayers' trust is an important factor when it comes to picking the best bookies. The less complaints or negative comments you find on the web regarding a bookmaker, the more reliable the betting community deems it. Thus, the better it is. Simple as that. The best bookies in the world receive fewer complaints than less reliable bookies do, due to their fair resolution policy. This means that they have high efficiency in solving disputes with their players in a proper way. You can check all players’ comments on our designated page, and if you want, you can also write your own review.

Fast Withdrawals

Odds PayoutA decent sportsbook should offer fast payouts and allow its players to withdraw their winnings easily. So, withdrawal speed plays a decisive role when it comes to separating the best bookies from the rest. Fast paying bookmakers offer a wide variety of payment methods and the fastest withdrawals free of charge. Nonetheless, payout processing times depend on the payment you choose. Withdrawals via e-wallets and crypto need a few minutes to be completed, while credit/debit card or bank transfer withdrawals usually take 1-3 working days to reach your account. Plus, you should always consider the additional time required for an internal review of the bookie’s payment processing. That time could be up to 1-2 days. Thankfully, the top online bookmakers process payments on a 24/7 basis and offer high daily and monthly withdrawal limits.

Customer Support

Customer SupportLast but not least, customer support is very important when determining who are the top bookies; since bettors always contact their bookmakers when in need and don’t expect template answers. One of the most serious problems of bookies’ support teams is the lack of product knowledge that may lead to massive delays and long queues on live chat.

The availability of well-trained support agents separates the best bookmakers from the rest. 24/7 availability is crucial too, as well as the offering of various support languages. Bear in mind that CS departments of the world’s top sportsbooks can be reached through multiple communication channels (i.e. live chat, email, telephone, social media). Furthermore, how smooth the KYC verification process will be and how long it’s going to take till you get your ID verified, depends on how hard your chosen bookie’s policies are.

Which are the best bookmakers in the world

Which are the best bookmakers in the worldAfter analyzing all the factors that separate the best bookmakers from the rest, now it’s time to sum up. The key points you should check on a bookmaker before opening an account are the years of experience in the industry, the license it holds, the variety of markets, the high overall payout and the responsiveness of the desktop & mobile platform. But there is much more to it than that. The User Experience (UX) factor should be also taken into account. So, think about your betting needs and never adapt your individual preferences as a player to what a bookmaker offers. Don’t be afraid to change your bookmaker if necessary. There is nothing wrong with it and no one can judge you, whether you are a recreational or a professional bettor. The final decision remains always yours.

Q: Which online bookmaker is the best?

Many decent online bookmakers operate in various countries worldwide; nonetheless, Bet365 is justifiably considered the best. The famous British bookie has 20+ years of online experience in the industry, holds licenses in Malta, Gibraltar, and the UK and is trusted by 20 million active players.

Q: How to choose the best online bookmaker to your liking?

All you have to do in order to choose the online bookmaker that suits you the best is thorough research. Βegin by taking into consideration factors such as sports, markets, odds and services. Plus, don’t forget to check how reliable a bookie is when it comes to withdrawals.

Q: Which online bookie is the best in terms of services?

Bet365 is the bookie that offers the most complete suite of features, when it comes to betting services. It provides its bettors with Live Streaming on the most important competitions, Full/Partial/Auto Cash Out, Edit Bet, Bet Builder and other unique features.

Q: What are the best online bookies?

The web is full of various sportsbooks; however, not all can be placed among the very best. More specifically, the top online bookies offer a complete sports betting product, useful services, and are trusted by millions of players worldwide, such as Betfair.

Q: Which bookmakers are the best of all time?

There are lots of decent bookmakers that have operated online for many years. Τhe ones that have truly stood the test of time are Bet365, Betfair, Bwin, 888sport and William Hill. All five of them are trusted by millions of players and receive positive feedback by the betting community due to their fair and transparent terms and practices.

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