SBTech, one of the leading software providers in online sports betting has launched a brand new feature called Action Betting that will be immediately added to its sportsbook offering. It utilizes SBTech's learning algorithm and offers specific in-play markets according to a match unfolds. For example, if Real Madrid wins a corner then subsequently the over/under corner & next goal markets along with their odds will appear on the player's mobile screen, prompting him to make a choice. He then can place his bet via a "quick-bet" widget that will instantly accept his wager.
Ian Bradley, Chief Product Officer at SBTech, commented: "Action Betting is the result of our investment in personalisation, as we seek to tailor the experience for each user. The constant drive to create more markets is not going to stop, and given the challenges that brings, our aim is to enhance the UX, ensuring players don't have to scroll and search for markets. Instead, we offer them suggestions whenever a significant incident occurs, presenting them with a relevant market in the context of the alert. The launch of Action Betting is part of our strategy of continuously improving the mobile betting experience and is just a taste of what we have in store for our partners in 2018."SBTech's Action Betting is set to go live before January through co-operating partners.