trophy

BOOKMAKER OF THE MONTH

Best betting sites in Kenya

Population: 48.000.000kenya flag
Active players: 35.880.000
Currency: Kenyan Shilling (KES)
Regulated gambling products: Sports betting, casino, lotteries, horse racing, bingo
Operator types: Licensed and unlicensed online bookmakers & betting shops
Designated authority: Betting Control and Licensing Board (BCLB)
Status: Regulated

Kenya is often called the Mecca of online sports betting in Africa as 76% of the population places wagers on a daily basis. Despite being considered a developing country, Kenya is a fast growing economy where 85% of the population has internet access and 96% of local players place their bets via mobile phones. Betting sites in Kenya are thriving despite the 20% tax on players’ winnings, enacted by the government in an attempt to tackle gambling addiction. The want for online betting among locals hasn't slowed down, as they always look for decent sportsbooks, like 22Bet and Betmaster, in order to bet on their favorite football teams.

Betting in Kenya - 5 things to know

  • The legal gambling age stands at 18
  • A new Gaming Bill was established in May 2019
  • 80% of all bets are placed on football matches
  • A 20% tax applies on bettors’ winnings
  • Operators are taxed 15% on their GGR

Best Kenya betting sites

Right from the start we present you the top betting sites in Kenya. We selected them because they have high odds on football matches, offer great bonuses & promotions and accept local payments like M-Pesa & Airtel Money.

22bet
7.8/10
7.8/10

Players Rating: (9 Rates) 6.9

888sport
8.6/10
8.6/10

Players Rating: (5 Rates) 8.9

Betwinner
7.6/10
7.6/10

Players Rating: (11 Rates) 7.2

Football betting sites in Kenya

Football is without a doubt the most popular sport among local bettors with European leagues such as the English Premier League and the Spanish La Liga being the ones they prefer the most. Among the several football betting sites that operate in the country, we selected the ones that truly stand out and below we present you with the main factors we took into consideration before choosing them.

  • Betting markets & odds: The majority of the top betting websites offer about 40.000 pre-match events per month, 1000 live matches on a daily basis and 100+ markets on fixtures of the top 5 football leagues in Europe. 22Bet Kenya for instance has 500+ betting markets on EPL matches, a wide range of special bets like corners and cards and very competitive odds with a 97%- overall payout on football.

  • Cash Οut: It constitutes a feature that all the top football betting sites have and allow bettors to use it on single and multiple bets too. It is also important that they offer it before the match and leave it open and available until its late stages and give punters the opportunity to use it regardless if they bet through their mobile or desktop. 888sport is one of the best betting sites with cashout in Kenya as it allows you to use the classic, the partial and the automatic cash out whenever you deem it necessary.

  • Bonus and promotions: Apart from great welcome bonuses, the top bet sites provide punters with daily offers and other excellent promotions, like cash back bonus on matches of major football events. Betfair is one of the best betting sites in Kenya with bonus as it offers reload bonuses, enhanced odds on Premier League fixtures, acca boosts and free bets that every player can enjoy.

Online betting Kenya: The bookmaker environment

Sports betting in Kenya became legal in 1966, when the Betting, Lotteries and Gaming Act came into force and the local regulatory authority, the Betting Control and Licensing Board (BCLB), was established. As regards online betting, it initially got regulated in 2013 with SportPesa being the first operator to receive a license. Nonetheless, things have changed a lot since then and especially after the government introduced the Gaming Bill on May 28, 2019. With this new bill the state is aiming at replacing the long-serving 1966 law and also replace the BCLB with a brand new regulator and licensing body, the National Gaming Authority.

Nowadays, similarly to many other regulated sports betting markets in Africa, Kenya offers a mixture of legal sports betting sites & shops and unlicensed foreign sportsbooks. In terms of regulation, betting sites are allowed to operate only if they possess a local license and offer their services through a local domain. Additionally, they have to pay a 15% tax on their gross gaming revenue; a measure that is supposed to deter international betting sites from applying for a license.

Legal betting sites in Kenya

The majority of betting sites that legally operate in Kenya are mainly domestic, except for 22Bet. Some of the most prominent examples are Betika, Odibets, Shabiki and M-Cheza. Nevertheless, there are also many foreign bookies that operate in the market and accept locals, despite the fact that they do so without a legal permit. Major international brands such as Bet365, William Hill and Unibet are among the active betting sites in Kenya. It is also worth noting that no legal action has ever been taken against them or against the players that choose to place their bets on them, due to their high odds and great promotions. The largest portion of the aforementioned bets are placed via smartphones, since Kenya ranks as the highest country in Africa in mobile penetration rates.

Non active betting sites in Kenya

 non-activeFollowing the introduction of the new Gaming Bill, the government announced that the BCLB would suspend the licenses of several Kenyan betting sites as of July 1, 2019, due to the outstanding tax obligations they had. Major local brands that used to dominate the market, such as SportPesa and Betin, are among the 17 operators whose licenses were not renewed. Currently the list also contains the names of 1XBet, Betpawa, Elitebet, Premier Bet, World Sport Bet, Atari Gaming, Dafabet, Millionaire Sports Bet, Cheza Cash, Betyetu, Bungabet, Cysabet, Saharabet, Sportybet and Kenya Sports Bet.

Betting sites with no tax in Kenya

tax-freeBettors are always looking for ways to bypass the 20% withholding tax that is applied on their winnings. All the local operators are obliged by the government to impose the tax on their players. On the other hand, international betting sites that operate in the market, like 888sport, Betfair, Bet365, Unibet and Betmaster are tax free, since they do not fall under state jurisdiction.

How to bet in Kenya: Deposits and withdrawals

The most common deposit methods on bet sites in Kenya are by far M-Pesa and Airtel Money. They are both mobile-based money transfer platforms and operated by the two leading domestic telecommunication companies, Safaricom and Airtel. As regards international brands, only 22Bet and Betway accept deposits and withdrawals with both methods. Furthermore, the fact that most international betting sites in Kenya don't accept KES deposits, has led punters to start using e-wallets and other payment methods. Skrill, Neteller & Ecopayz are most frequently used, with Paypal being reportedly on the rise. You can also deposit & withdraw through bank wire, credit & debit cards like Visa or Mastercard and Paysafecard. However, you should be prepared to be hit with exchange rates for converting KES to USD, EUR or GBP.

New betting sites in Kenya

When it comes to new betting sites in the local market, there are definitely some names worth mentioning, such as Betwinner, Betmaster and Bonkersbet.

Betwinner accepts KES deposits and is the only international betting site in Kenya that offers Swahili as a standard language. It also offers very competitive odds on football events and a great live betting platform with a wide range of betting markets and special bets.

Betmaster Kenya offers M-Pesa as a payment method, 25+ betting markets on fixtures of the KPL, 96%+ payout on the English Premier League and great mobile applications for both Android and iOS users.

Bonkersbet providers bettors with high odds, great promotions and acca bonuses on the top 5 European leagues. It also offers an average of 300+ markets when it comes to football events, including combo bets and various special bets, such as cards and corners.

The future of online betting in Kenya

The war that the government has launched against betting operators in 2019, constitutes the biggest obstacle towards the development of the online market. The president insists that the local operators owe the government hundreds of millions of dollars in unpaid taxes and that the suspension of the licenses of many of them is only the beginning. According to the provisions of the new Gaming Bill, the licensing fees will rise significantly making the market even less attractive to the vast majority of international brands, that don't seem eager to apply for a local permit. Therefore, it seems highly unlikely that things will take a turn for the better and the future of online sports betting and gambling in Kenya is uncertain at best.

Complete list of betting sites in Kenya

Here you will find the full list of betting sites that operate in the country’s online market and take Kenyan players.

Bookmakers Why to Bet Why to Bet Bookmakers Rating    
22bet
  • 100% up to €122 welcome bonus
  • Extremely high odds
  • Countless markets
  • 1. 100% up to €122 welcome bonus
  • 2. Extremely high odds
  • 3. Countless markets
22bet
Review Bet Now
888sport
  • Experienced bookmaker
  • Abundance of markets
  • Cash out available
  • 1. Experienced bookmaker
  • 2. Abundance of markets
  • 3. Cash out available
888sport
Review Bet Now
Betwinner
  • 100% up to €100 welcome bonus
  • Extremely high odds
  • Mobile app
  • 1. 100% up to €100 welcome bonus
  • 2. Extremely high odds
  • 3. Mobile app
Betwinner
Review Bet Now
Betmaster
  • Up to 100+ extra markets/match
  • Asian Handicaps
  • Easy to use desktop/mobile site
  • 1. Up to 100+ extra markets/match
  • 2. Asian Handicaps
  • 3. Easy to use desktop/mobile site
Betmaster
Review Bet Now
Bet365
  • One of the most reliable bookmakers
  • Wide range of sports and markets
  • Live Streaming and Cash Out service
  • 1. One of the most reliable bookmakers
  • 2. Wide range of sports and markets
  • 3. Live Streaming and Cash Out service
Bet365
Review Bet Now
Mr Play Sports
  • 10.000 pre-match events per month
  • 35+ sports
  • 140+ extra bets
  • 1. 10.000 pre-match events per month
  • 2. 35+ sports
  • 3. 140+ extra bets
Mr Play Sports
Review Bet Now
Betfair
  • The largest and the most reliable betting exchange in the world
  • You can trade your bets
  • Wide range of markets
  • 1. The largest and the most reliable betting exchange in the world
  • 2. You can trade your bets
  • 3. Wide range of markets
Betfair
Review Bet Now
Tipwin
  • 25+ sports
  • High odds on football
  • Loyalty Bonus for permanent customers
  • 1. 25+ sports
  • 2. High odds on football
  • 3. Loyalty Bonus for permanent customers
Tipwin
Review Bet Now
Bonkersbet
  • 300+ football markets
  • Asian handicaps
  • 45+ sports available
  • 1. 300+ football markets
  • 2. Asian handicaps
  • 3. 45+ sports available
Bonkersbet
Review Bet Now
Betzest
  • 95%+ on the Top-5 leagues/ΝΒΑ
  • 100+ extra bets
  • Lots of outrights
  • 1. 95%+ on the Top-5 leagues/ΝΒΑ
  • 2. 100+ extra bets
  • 3. Lots of outrights
Betzest
Review Bet Now

FAQ
Q: Which betting sites are not banned in Kenya?

Apart from the operators whose licenses were suspended by the government in July 2019, there are many betting sites, both local and international, that are not banned and operate freely in the market, such as Betfair Kenya, Betika and Betmaster.

Q: Are there any betting sites with cash out in Kenya?

Cash out is a feature that only a few domestic operators are able to offer to players. Nonetheless, international betting sites that accept locals, like 888sport and Unibet Kenya, give them the opportunity to use it anytime they need it.

Q: Are there any betting sites with free bets in Kenya?

There are many betting sites in Kenya with good promotions and first deposit bonuses, but the one that really stands out is 22Bet; which offers a great welcome bonus in the form of free bets and daily promos for every player.

Q: Does 1XBet accept bettors from Kenya?

1XBet Kenya is among the operators whose license was suspended by the BCLB due to outstanding tax obligations. Therefore, 1XBet decided not to accept local bettors until its license gets renewed by the state.

Q: Is Bet365 legal in Kenya?

Bet365 Kenya is among the biggest international brands that operate freely within the domestic market and accept local bettors, despite the fact that it has not applied for a legal permit.

Q: Which is the best betting site in Kenya?

There are many decent betting sites that operate in the market, however the one that really stands out is 22Bet; because it offers a wide variety of betting markets and high odds when it comes to football matches, as well as a great set of promotions and bonuses.

Q: Are there any betting sites that accept Kenyan Shilling (KES) and offer Swahili as a language?

Apart from domestic sportsbooks, there aren’t many international ones that give bettors the opportunity to use the local currency and bet in Swahili. Betwinner however does both, as it provides a website optimized in Swahili and accepts KES as a currency. Furthermore, 22Bet is another operator that allows you to deposit by using the domestic currency.

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

Population: 1.372.899.807 Active players: 183.094.118 Currency: Indian Rupee (INR) Regulated gambling products: Lotteries, horse racing, games of skil...

Read more »

Population: 24,600,000 Active Players: 9,380,000 Estimated gambling turnover: $23.694 billion per annum Regulated Gambling Products: Casinos, Sports, ...

Read more »

Population: 11,413,000 Active Players: 7,304,000 Currency: EUR (€) Regulated Gambling Products: Online & Land-based casinos, slot machines outside...

Read more »

Population: 11.000.000 Active players: 2.700.000 Currency: Euro Regulated gambling products: Sports betting, horse race betting, lottery, casino, poke...

Read more »

Population: 32.772.100 Active Players: 6.500.000 Currency: MYR – Malaysian Ringgit Regulated Gambling Products: Games of Skill [ Rummy, Chess], ...

Read more »

Population: 1,200,125 Active players: 399,750 Currency: Euro € Regulated gambling products: Fixed-odds sports betting; National lottery (operated by O...

Read more »

Population: 36,710,000 Active Players: 22,026,000 Currency: Canadian Dollars (CAD) Regulated Gambling Products: Video Lottery Terminals (VLTs), land-b...

Read more »

Population: 203.231.881 Active players: 60.100.000 Currency: Nigerian Naira (NGN) Regulated gambling products: Sports betting, casino games, lottery O...

Read more »

Population: 10.063.000 Active Players: 58%- 85% Currency: Koruna Regulated Gambling Products: Odds betting (aka totalisator games), sports betting, lo...

Read more »

Population: 5.450.421 Active Players: 1.645.500 Currency: Euro Regulated gambling products: Fixed-odds sports betting and betting exchanges, horse rac...

Read more »