Swedish Lotteriinspektionen to prohibit foreign betting sites ads

31 Oct 2017

sweden camilla Swedish LotteriinspektionenOn 18 October, the Swedish Supreme Administrative Court (Svenska Lotteriinspektionen) decided to withhold issuing a test permit from the Lottery Inspectorate regarding the promotion of two non-profit lottery sites.

The current goals relate to News24, who published a link on their site where they promoted the services of two foreign bookmakers that operate without permission in Sweden. The same applied for Clear Channel, which, on certain high profile matches, showed advertisements of such operators.

Lottery Inspector General, Camilla Rosenberg commented: "The Lottery Inspectorate sees the increasing marketing of gaming companies that do not have permission for their operations in Sweden as problematic. We therefore welcome the decision of the Supreme Administrative Court. I now expect all parties to follow the current legislation and the authority's decision. "

The decision of the Supreme Administrative Court means that the earlier judgements of the Chamber of Commons should apply in both cases. The Chamber of Commerce found that the Swedish lottery legislation, and thus the promotion ban in Section 38 of the Lottery Act, are compatible to the EU laws and that the Lottery Inspectorate has made a lawful decision in both cases.

Foreign Betting Sites Ads Background

Under section 38 of the Lottery Act, it is prohibited to promote gambling as a professional activity, or otherwise for the purpose of acquisition, participation in an inland lottery which is not permitted or a lottery organized outside the country.

The Lottery Inspectorate may, in accordance with Section 52 of the Lottery Act, notify the injunctions and prohibitions necessary in compliance with the Lottery Act. Such an injunction or prohibition may be combined with a penalty in accordance with the law (1985: 206).

In both cases, the Lottery Inspectorate has issued injunctions for damages in connection with promotion of participation in non-national lotteries. The Supreme Administrative Court issued a decision concerning the two cases of advertising participation in unlicensed lotteries and has been directed to the companies Clear Channel Sverige AB and Nyheter 24 AB.

Clear Channel Sverige AB has been proposed to discontinue the promotion of gaming activities under the Unibet brand in Sweden.

News 24 AB has been submitted that on the news24.se website, marketing such as links (clickable graphics or domain addresses) to non-member lotteries, ceases.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

UK online gambling operators’ claims of a growing black market are being denied by the UKGC ahead of the government’s review of the country’s ga...

Read more »

Kaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across i...

Read more »

Betfair introduced its sports betting exchange to the Italian market aiming at expanding its betting offering in the country. However, the Italian gov...

Read more »

Entain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdi...

Read more »

The Malta Gaming Authority (MGA) is willing to appoint a new chief executive. In its job post, MGA stated that it’s looking for a “dynamic, passionate...

Read more »

William Hill has announced the acquisition of Alfabet S.A.S., a Colombian gambling operator. The globally known betting company William Hill stated th...

Read more »

Russia’s online bookies have received a postponement from the proposed regulatory changes; hoping that the government will change its mind regarding t...

Read more »

The ATP Tour has lifted the two-year ban on men’s tennis tournaments signing deals with sports betting operators. The ATP Tour reached the decision to...

Read more »

The Spanish minister of Consumer Affairs, Alberto Garzón, is about to start a public consultation on a new draft Royal Decree designed to make the cou...

Read more »

Skrill and Neteller have informed sportsbooks that they will not be processing online gambling payments in Norway anymore. Both e-wallets will stop ac...

Read more »

Latest Betting Offers