UKGC determined to block youth-focused ads

24 Oct 2017

ukgc 1The UKGC (United Kingdom Gambling Comission) are working together in conjunction with other betting-related organizations in order to stop any ads that may be focusing on people under 18.

According to a letter drafted by the UKGC, the following organizations must take steps to immediately remove all ads that fall in this category.

  • Advertising Standards Authority
  • Committee of Advertising Practice
  • Remote Gambling Association, .

The letter also includes all operators' ads that can be viewed in sites that may address people aged 17 or younger.

An advert can be considered to have “particular appeal to children or young persons” if it is possible to attract some of them. For example the recent controversy in which some cartoons and comics heroes have become the means to attract children to play with real money, as brought to light by the Synday News .

The letter added: “Gambling operators are required by the UK Advertising Codes and the conditions of their Gambling Commission licence to advertise responsibly with particular regard to the protection of under-18s and others who are vulnerable to being harmed or exploited by gambling advertising. We appreciate that there may be difficult and nuanced decisions to be made, particularly in cases where imagery and characters, which might have appeal to both children and adults is used. If gambling operators cannot or will not bring their advertising into line with the Code, the CAP Compliance team has various sanctions available to it and will consider applying these if we continue to see gambling ads that have particular appeal to under-18s.”

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

The renowned sports betting operator 22Bet has decided to completely cease its operations in the United Kingdom as of October 13, 2020. All of its pla...

Read more »

Everton has landed yet another important deal by teaming up with Parimatch, appointing it as the club’s official betting partner in Europe and in the ...

Read more »

Online sports betting operator 22Bet has reached an agreement with French Ligue 1 champions Paris Saint-Germain. The two-year deal, ending 2022, will ...

Read more »

The South African National Gambling Board has issued a statement this week concerning the legality of online gambling. There have recently been some r...

Read more »

Betting operator 888sport announced that it has signed a sports betting partnership agreement with the National Football League (NFL) in the United Ki...

Read more »

British GVC Holdings PLC is launching an investment program to support grassroots sports in the UK. It will be helping the lower tiers of English foot...

Read more »

Dominic Beier has stepped down from his position as Interwetten Sports’ Speaker of the Board. The 29-year-old had joined the company in 2018, replacin...

Read more »

BGC, the UK’s Betting and Gaming Council, has announced the implementation of a new set of measures in order to prevent underage audiences from being ...

Read more »

Online sportsbook and casino operator Vbet will be sponsoring French Ligue 1 powerhouse AS Monaco. The deal includes seasons 2020-2021 (which just sta...

Read more »

UK-based bookmaker Betfred has announced the extension of its World Snooker Championship sponsorship until 2022. It is considered the biggest snooker ...

Read more »

Latest Betting Offers