New Affiliate codes from Industry Group of Responsible Gaming

6 Oct 2017

Affiliate codesICRG (Industry Group for Responsible Gambling) has published its latest version for responsible advertising codes. The new version examines the issue of affiliate liability, specifically the new guidelines, designed to prevent people under 18 from accessing gambling market material on Youtube, Twitter and other social media.

According to these codes, all references to the GambleAware website have to be changed in order to reflect begambleaware.org.

Commenting on the reforms, IGRG Chairman, John Hagan said: “For the first time a specific reference to the need for all operators to do their best to ensure that any affiliates that market on their behalf also comply with the requirements of the Code. The advertising of gambling has probably never been more in the spotlight than it is at present and we await with interest the eventual conclusions of the ongoing DCMS review. In the meantime, pursuant to our own commitment to review the Code on a regular basis, I am glad that we have brought forward now some very worthwhile additions relating to advertising on social media, affiliate marketing and the referencing of www.begambleaware.org in print and broadcast advertising.”

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

The Danish gambling market experienced a 5% revenue drop year-on-year (YOY) for Q3 2020. According to figures from the Spillemyndigheden (Danish Gambl...

Read more »

The UK-based bookmaker Spreadex has been named the EGR Awards 2020 spread betting operator of the year. The annual EGR Awards are organized by the eGa...

Read more »

GVC Holdings PLC has embarked on a new sustainable growth strategy that includes the rebranding of the company as Entain and the decision to pull out ...

Read more »

Kambi Group, the renowned provider of sports betting services to licensed online gambling operators, reported €28.1m in revenue for Q3 2020. This mean...

Read more »

The online gambling operator LeoVegas posted its financial results for the three-month period (Q3) up to September 30, 2020. The generated revenue was...

Read more »

Norwich City announced a new betting partnership with the acclaimed bookmaker 888sport. The renowned betting brand does not only have a strong presenc...

Read more »

Alberto Garzón, Spain’s Minister of Consumer Affairs, has informed the top La Liga teams that any gambling-related sponsorship agreement must end at t...

Read more »

  The English Football League (EFL) defends its gambling sponsorships, as the UK government considers a potential prohibition on all betting oper...

Read more »

The world of fighting sports is in line for a massive bout, the first of that magnitude within 2020. The recent pandemic has spoiled many significant ...

Read more »

William Hill posted a positive Q3 net revenue increase in its online operations. It announced a 4% increase in the UK and 6% internationally for the t...

Read more »

Latest Betting Offers