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New Affiliate Codes from Industry Group of Responsible Gaming

6 Oct 2017

Affiliate codesICRG (Industry Group for Responsible Gambling) has published its latest version for responsible advertising codes. The new version examines the issue of affiliate liability, specifically the new guidelines, designed to prevent people under 18 from accessing gambling market material on Youtube, Twitter and other social media.

According to these codes, all references to the GambleAware website have to be changed in order to reflect begambleaware.org.

More on the Responsible Gaming Measures

Commenting on the reforms, IGRG Chairman, John Hagan said: “For the first time a specific reference to the need for all operators to do their best to ensure that any affiliates that market on their behalf also comply with the requirements of the Code. The advertising of gambling has probably never been more in the spotlight than it is at present and we await with interest the eventual conclusions of the ongoing DCMS review. In the meantime, pursuant to our own commitment to review the Code on a regular basis, I am glad that we have brought forward now some very worthwhile additions relating to advertising on social media, affiliate marketing and the referencing of www.begambleaware.org in print and broadcast advertising.”

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