Another great deal for Unibet as they have announced a 3 year sponsorship deal with the Professional Darts Corporation. According to this agreement Unibet will become the official title sponsor of the league.
This deal is coming to expand the bookie's existing cooperation with the Dart Championship, as Unibet have already sponsored other tournaments such as the Unibet World Grand Prix, the Unibet Champions League of Darts, the Unibet European Championships, as well as the Melbourne Darts Masters and the World Series Finals.
The 2018 PDC Premier League takes place in four countries, UK, Ireland, Netherland and Germany (first time) and it is going to last for 16 weeks.
Kindred Group (the group that Unibet belongs) CCO Ebba Ljungerud said: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better. It’s grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans. "
PDC Chairman Barry Hearn added: “We’re delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years. The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio.”