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Dafabet Signs Leicester City Deal

14 Aug 2017

Leicester dafabetAnother one great deal for one of the most trustworthy bookmakers all over the world.

Dafabet added in its sports sponsorship roster the Premier League 2015-16 Champions. This roster also includes Celtic, Burnley, Sunderland and Blackburn.

Both Parties to Tap into Bigger Fanbase

The online operator has also signed a title sponsorship of the Masters Snooker tournament.

The deal with Leicester City includes price boosts for every club’s game this season, LED advertising boards and also interview backdrops within the ground.

John Cruces, head of sports marketing and sponsorship, Dafabet, said: “As we enter the start of the 2017/18 season, we’re very happy to have now partnered up with Leicester City. Everyone is aware the club is one of the six teams to have won the Premier League, the most watched football league in the world. What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game. With this in mind and our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”

Leicester City, head of partnership engagement, Harj Hir, added: “We’re delighted to establish this partnership with Dafabet who already have a strong presence in the sports industry. We have a fan base of more than 10,000,000 supporters around the globe on our social media channels – the seventh largest in the Premier League, and in partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement.”

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