Betfred secures deal with The Racing Partnership

2 Aug 2017

TRPBetfred, one of the biggest British bookmakers has strengthened its horse racing offering following their latest deal with The Racing Partnership.

Betfred is the second bookie to cooperate with TRP after they signed a deal with Ladbrokes Coral for horseracing coverage one month ago.

Under this agreement, Betfred customers will be able to watch 15 Arena Racing Company, seven independent race courses around the UK and the South African Racing, live in Betfred’s 1,668 UK betting shops.

The Racing Partnership is a joint venture between UK racecourse owner/operator Arena Racing Company (ARC) and seven independent UK race courses.

Martin Cruddace, ARC chief executive, said: “We are really pleased to have agreed this deal with Betfred. Under Fred Done’s leadership Betfred and the Tote have been a significant supporter of British Racing and it is important to us that Betfred shops can show TRP’s extensive content. We can now look forward to working with Fred and his team in a collaborative manner which allows us all to help promote and grow betting on British Racing.”

Betfred Retail and Totepool UK Managing Director, Mark Stebbings added: “We are delighted to have completed a deal with The Racing Partnership and once again we are now able to show horseracing from all British racecourses to our customers.”

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Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.

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