Betfair unveils Juventus sponsorship

6 Jul 2017

betfair juventusBetfair has once again shaken the football world with another significant sponsorship. The Italian Serie A champions Juventus, have agreed to feature Betfair on their kits, training center and Juventus Stadium (currently known as Allianz Stadium) billboards.

Betfair will also act as betting & gaming partners of Juventus, meaning that many special promotions are likely to be featured on the betfair sportsbook during the 2017/2018 season.

The financials of the sponsorship have not been disclosed, however, it is projected that both sides will be significantly benefited from the deal. Icons Gianluigi Buffon & Sami Khedira will also act as promotional figures through tv spots and website ads.

Claudio Di Zanni, Betfair’s Country Director for Italy, said: “We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in business, such as prestige, leadership and ambition. We believe that this partnership can create great opportunities for our customers and for all football fans.”  Head of Global Partnerships at Juventus, Giorgio Ricci, added: “This partnership is integral to the global strategy of Juventus by developing strong relationships and agreements with innovative brands such as Betfair that are worldwide leaders in their industry.” 

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If you make yourself familiar with every pink and blue box, you’ll realize why Betfair is a completely different story from any other traditional bookie. The most famous betting exchange operator, Betfair has been in the industry since 1999 and have been the pioneers of a great number of services that almost all reliable bookies offer today. These include live streaming, cash out and many more. As a betting exchange they allow every bettor to act like a bookie himself and lay bets instead of only backing them. However their bonus policy is slim and perhaps could see an impovement.

 

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