Betfair unveils Juventus sponsorship

6 Jul 2017

betfair juventusBetfair has once again shaken the football world with another significant sponsorship. The Italian Serie A champions Juventus, have agreed to feature Betfair on their kits, training center and Juventus Stadium (currently known as Allianz Stadium) billboards.

Betfair will also act as betting & gaming partners of Juventus, meaning that many special promotions are likely to be featured on the betfair sportsbook during the 2017/2018 season.

The financials of the sponsorship have not been disclosed, however, it is projected that both sides will be significantly benefited from the deal. Icons Gianluigi Buffon & Sami Khedira will also act as promotional figures through tv spots and website ads.

Claudio Di Zanni, Betfair’s Country Director for Italy, said: “We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in business, such as prestige, leadership and ambition. We believe that this partnership can create great opportunities for our customers and for all football fans.” 

Head of Global Partnerships at Juventus, Giorgio Ricci, added: “This partnership is integral to the global strategy of Juventus by developing strong relationships and agreements with innovative brands such as Betfair that are worldwide leaders in their industry.” 

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When it was established, back in 2000, the Betfair betting exchange revolutionized online gambling. It gave bettors the ability to compete against each other based on a poker or stock exchange model. Players can bet with very high limits and also cover their wagers with more fair conditions compared to the Cash Out feature that traditional bookmakers offer. Professional bettors can use the exchange as a tool to follow the market trends and sell their bets. The high liquidity almost guarantees that your bets will be traded. Betfair is up-to-date with the latest features, like Bet Builder and Request a Bet, and added a fixed-odds section, too. However, the sportsbook payout is below par. Although the market depth in the exchange is huge, it is not as it once was. The liquidity of less popular sports and leagues has decreased dramatically due to the inability of some countries to regulate the betting exchanges, which forced Betfair to exit strategic markets. Moreover, the commission fees are relatively steep compared to other exchanges, such as Matchbook or Smarkets. There are additional charges if you are a very successful trader. Overall, if you are looking to bet on the exchange, then Betfair is unrivaled to any other company.

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